Boss Lady

Launching a new product? Here’s how to get customers excited


Releasing a new product or line of items is easily one of the most exciting moments that any entrepreneur experiences. After all, if things go well, it could potentially take the entire business venture to the next phase. However, those new releases are only worth making if you can actively encourage them to sell. As such, building excitement leading up to the launch is key.

Struggle with the marketing aspects, and you could be left with excess stock. In turn, this could result in a loss for the business, which is the complete opposite of what you’re aiming to achieve. If you’re not working with a product coach, here are five ways to ensure that the positivity reaches fever pitch ready for an instant boost to sales figures once those items hit the shelves.

Get it right, and the rewards will be plentiful.

1. Talk it up

Customers aren’t completely swayed by smart sales pitches. Nonetheless, putting yourself in the client’s shoes is crucial. It’s very difficult to feel enthused by a product when even the manufacturer seems a little apathetic. From a business perspective, then, it’s imperative that you talk up the new products in style.

It’s possible to begin the campaigns with purposely ambiguous trails and promises of ‘coming soon’. As you get closer to launch date, though, increased detail will be required. Having a great internal content writer at your disposal can have a major impact. After all, this is all about planting the initial seed of interest.

Positivity is contagious, and it all starts with you. It can win over new audiences and will certainly leave an impression on existing clients that love your other products. Once you’ve achieved this goal, you can set your sights on helping that enthusiasm grow into potential sales.

2. Show the possibilities

The old saying goes that a picture paints a thousand words and the point of showing as well as telling is crucial for marketing new products. Basically, it’s one thing to tell an audience that the product will be great, but proving it is another altogether. The proof is in the pudding, and seeing those items can make all the difference.

In the early phases, that doesn’t necessarily mean that you have to manufacture a full run. In truth, 3D printing with Moons products can enable you to create prototypes as well as representations. In turn, this can reduce the risks greatly by giving you a chance to gauge genuine interest before going ahead with a complete project.

Even with marketing, using modern tech to create visual representations and features can go a long way to boosting excitement. Essentially, you want potential customers to envisage themselves with those items. Sadly, words alone will not achieve this goal.

3. Embrace influencers

Carrying on from the point about getting customers to picture themselves with a product, it’s important to think about their mindsets. In many cases, audiences want to follow in the footsteps of their favorite people. Therefore, influencer marketing could be one of the greatest ideas you’ll ever utilize.

Celebrities and popular internet icons will often promote your products for a fee. Whether it’s a positive review or simply wearing a piece of clothing in a video isn’t overly important. The key factor is that seeing someone famous using the product will grow interest from their demographic. As long as they share a similar audience to yours, this can be a particularly useful tool. Not least when the new release is yet to be commercially available.

Influencers can also come from people a little closer to home. The power of recommendation is still very strong. Ask some of your valuable customers to trial products and services before they become available in return for referrals. Aside from boosting interest in the new item, it should leave clients feeling appreciated.

4. Make it an event

Releasing a new product(s) is big news, and you should celebrate a new milestone for the business. By marking the occasion in style, you stand a far better chance of gaining sales on the opening day.

Hosting a promotional event especially for the launch of the product can aid sales of other items while getting the new one off to the best start. Use free promotional goods like Rapid Wristbands, and you’ll have no problems gaining that enthusiasm. Social media competitions and other fun activities during the build up can be very beneficial too. Meanwhile, offering limited stock at launch encourages customers to make a decision one way or the other. In many cases, this will lead to converted sales.

If the product is as great as you believe it to be, the news will soon spread. Focus on getting that perfect start, and you should be destined for glory.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best.We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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