Career Woman

How to make blogging pay off


Most of us work only to earn money and make a decent living. In case you are lucky enough, you do what you love and you enjoy it. But if your job is both unfulfilling and underpaid, but you are good with words, think about starting your own blog.

It is estimated that 6.7 million people publish blogs on blogging websites, and another 12 million write blogs using their social networks. Some enthusiasts do it for fun, but most of them write to get additional sources of income. Of course, it is not easy to achieve this goal – with millions of bloggers all around the WWW, you have to be skillful and offer something special. That’s why we decided to give you the most comprehensive guide that will make your blog pay off!

Dedicate time to it

If you decide to start a blog and dedicate no more than 3 hours to writing each week, then you are a hobbyist, with the minimum chances to achieve financial success. But if blogging becomes your everyday activity, your writing skills will improve considerably!

What makes a blog good?

What makes for high-quality blog content? Try to stick to the subjects you know the best and care about a lot. Be passionate and genuine – readers should be able to recognize your knowledge and honesty. It is not easy to write about just a few topics all over again each day, so make sure to know what you are dealing with. The most successful bloggers post seven days a week, maintaining traffic and boosting the followers’ interest continuously.

You should choose a topic that has enough audience, but the bloggers keep neglecting it or write about it poorly. The difference between genders in the blogosphere is balanced with women making up 50.9% and males 49.1% of bloggers, which suggests the Internet is a gender neutral environment and all topics are relevant. Yes, it’s easy to say that, but you have to be very perceptive to figure it all out.

Once you get your blog running, the money making strategy is on the move. What are the most common ways to earn from blogs?


This is the easiest way to start earning money from your blog – you simply put company’s ad on your webpage and get paid for it. There is the CPC (cost per click) method where you make earnings per each click on the ad; the other solution is CPI (cost per impression) when you charge a fixed price for a given number of people who view this advertisement. Don’t be afraid that you will have to look for sponsors, since software tools like Google Adsense do it for you. There are no direct relations between you and your advertiser. Create a banner on your blog page, and Google Adsense will determine the relevant ad according to the blog content.

Affiliate marketing

Blogging can serve as the medium between the seller and the buyer. You don’t need your own product; instead you copy codes that lead to the seller’s ready-made creativities, and start taking a percentage of the sale initiated through your page. Furthermore, there are also pay-per-lead and pay-per-click options; you get paid if your blog leads the buyer to leave contact information on the targeted webpage or if the buyer simply clicks and gets redirected to the seller’s web presentation.

Sell products

No need to advertise someone else’s products, you can offer your own stuff. In that regards, there are two way to do it:

  • Physical products. In case you have any goods to offer, the best way to promote it is through the blog you create. It is usually way more profitable than advertising.
  • Digital products. You can offer online courses, webinars, e-books, apps, etc. You know the needs of your followers and use that fact to create valuable digital contents that you can sell.

Sell memberships

Let’s say that you started a blog because you are an expert in the related subject. In that case, you can probably establish exclusive memberships to specific features of your webpage. For instance, you can blog about interior design, but charge a fee for a discount corner in which you can suggest followers where to buy furniture on discount.

All these rules lead to blogging success and financial benefits, but there are a lot of smaller details to handle depending on your specific field of interest. Be aware that you cannot earn money immediately nor easily – it takes great dedication and hard work. But all in all, blogging gives you a variety of ways to make money. Feel free to ask us in the comment section about other detail you might be interested in, while we once again give you the final list of blog success takeaways!

  • Choose blog subjects according to your expertise
  • Post interesting contents as often as possible
  • Choose your way to make money – ads, affiliate marketing, product sale, memberships
  • Follow the strategy and earn money

About Lisa Wheatly

Lisa Wheatly believes analytical thinking and an enquiring mind are her strongest points, and she does her best to put them to good use. Lisa is a consultant of young entrepreneurs, and she feels that her knowledge of the human mind allows her to accurately assess the abilities of the young businessmen.

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