Boss Lady

Make life so much easier for your clients


As a business owner, your clients and customers have to be your number one priority. If they’re not happy with the service that you’re offering, then nothing else can work for you. The business will become unsustainable before long, and I’m sure you don’t want that to happen. So, what can you do to keep your customers happy and keep them coming back to your business for more? Well, making their lives easier and making the overall customer experience simpler and less of a hassle is one idea.-fe

There are lots of things that can be done to make life easier for your clients. But you need to think carefully and take the right kind of steps if you’re going to get this right. It’s not something that is just going to happen for you overnight. So, don’t expect instant results; instead, take a long-term approach. You can jump into action and start making changes right now, though. Here are some of the things that you might want to consider.

Don’t restrict your customer service staff

Your customer services staff are the ones on the frontline. When clients have a problem, it’s these staff members that will be tasked with picking up the phone and making decisions on the spot. If you want your clients and customers to have the best experience when this happens, you need to be careful not to restrict your customer service staff too much. When you do restrict them, they won’t be free to make the best decisions. Instead, they can go round and round in circles, while failing to fix the problem that your clients are having.

Make clients feel welcome

This is a simple piece of advice, but it really can make a big difference to how your business operates and how success it manages to be. If your clients are not made to feel comfortable when they visit your business, they’re not going to be in a hurry to return. So, every client or potential client that walks through your doors should be greeted by a welcoming face and a smile. They should then be assisted with whatever they need. Train your front of house staff to treat customers in this way if you want to make life better and easier for clients.

Be more responsive

Simply being more responsive when dealing with clients can be very important and very helpful. If you are not quick to respond, your clients will be tempted to go elsewhere and start using a business that is a little quicker to respond to them. It’s one of those things that can really frustrate clients. They want you to be there when they need you, and that’s what you should aim to offer. Of course, this is not always easy, but making an effort to be there and help them whenever necessary is something that really will be recognised and appreciated by clients.

Make bookings and appointments simpler

If you run a business that requires clients to make bookings to meet with you, this process needs to be as simple as possible. So many clients are left disappointed and frustrated by a system that doesn’t work. You should make sure that the online booking system you use is up to date and up to scratch for anyone who uses it. This will avoid many of the frustrations that clients often experience. Be sure to send out reminders to customers about appointments too. You need to do everything possible to make sure that your clients have a simple experience.

Be the one to adapt to the needs of the client

Rather than asking the client to adapt to your business, you should be the one that does everything possible to adapt to their needs. This is the only fair and proper way to treat clients. Remember that the customer is always right. And if they need to use your services or meet with you at a precise time, you should do what you can to make that happen. They will definitely like your business much more if you fit your services and meetings around their existing schedule. Everyone is busy nowadays, so this does matter quite a lot.

Take the values of the company seriously

Most companies have a set of values that they are proud of and boast about. This is a good thing, and it’s fine to have them in place. But there is not much point in having these kinds of values if your company doesn’t take them seriously when dealing with customers. They shouldn’t be a set of values that are there to post on your website and then forget about. They should be fully incorporated into the business and the actions you take on a day to day basis.

Put yourself through the customer journey

Sometimes, it can really help to put yourself in the shoes of the customer. It’s something that many business owners can benefit from. When you have a full and proper understanding of what the customer experiences when they use your services, you can understand their frustrations and problems better too. You can then work to put things right and make things easier for the clients and customers that are so valuable to your company. So, put yourself through the customer journey in an authentic and honest way a couple of times each year.

Listen to feedback and act on it

Getting feedback from clients is something else that can really help your business improve the experience of those clients. Listen to what clients are saying and what they think you can do better. It’s about more than just listening to their concerns, though. That’s the easy part. The harder part is actually acting on the things that they tell you. It’s useless having people give you feedback if you are not going to take it seriously and use it to change the way your business interacts with its customers. If you get this right, your business can carry on moving in the right direction.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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