Boss Lady

How to make a noise about your business


Whether you’re new to the business world or you’re a seasoned pro, you can often be looking for fun, different, and exciting ways to promote your company. The world of marketing is constantly developing, meaning that you don’t always have to rely on the traditional methods of advertising to get noticed. Although some marketing methods can be expensive, and be on such a large scale that they put you off, they’re no longer your only option. If you really want to make a noise about your business, increase your audience, and choose the budget you work with, here are a few ideas to get it done.

Social media giveaways

Right now, one of the most powerful ways to promote your business is online. Everybody is online! Even if you have a physical business, you could be missing out on a whole audience by not being online. If you do have your own business website, you then need to think about getting social, or if you already have profiles, utilizing them more. Connecting with your audience on social media, hosting competitions and giveaways and sharing promotions is a cheap and effective way to be seen and heard.

Work with influencers

Then, you also have the option to work with bloggers and influencers. The PR world is changing. Now, not only are you looking to magazines and newspapers for features, but you should also be talking to bloggers and influencers to see if you can work on promoting your product or service together. There are a wealth of bloggers out there, each with their own niche, so there’s definitely a blogging community that you can work with, just out there and waiting for your business.

Host an event

Perhaps you’re looking to create a lot of noise in your particular area or industry? Then, why not host an event? People love events. Going to them, joining in, learning about new products and services is always fun. So an event can often be a perfect way to introduce your company. Here, you can spend as little or as much as you like. Whether you do something small locally, or go all out by hiring a location, event display equipment and caters, you can create a killer effect among your desired audience.

Create promotional products

Sometimes, you want to be able to make a lasting impression. Not everyone likes the idea of creating promotional products, but when you do it creatively, you can create a lot of traction and buzz about your business. Just take a look at these creative promotional product ideas as an example. They’re fun and different and certainly creative a conversation about the business in question.

Connect with local businesses

And, of course, you can always think about connecting with other businesses. Whether you choose to network with others in your industry, or close to you locally, you can work together to boost each other’s businesses. Not only can you opt to promote each other when you’re in different industries, but you could also team up to appear at local events or host trade shows together. Teamwork can often do your business a world of good.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best.We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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