Boss Lady

Marketing funnel 101: attract more customers to your business


Starting a business is not difficult if you have the right resources and enough capital. The real challenge you are likely to face is attracting customers. Irrespective of whether you run a brick and mortar store or online business, you need to have a well-structured marketing funnel and plan if you want to attract more customers.

With so many competitors in the market, your potential customers are looking for solutions that are easy to find. Therefore, you need to make enough noise in the market to increase your clients’ odds of finding you.

Improve your marketing funnel to attract customers

First and foremost, it is imperative to note that every business has its audience. While there are numerous marketing funnel strategies available to help you pull in a crowd, not all of them can be effective. You have to use the marketing funnel methods that speak directly to your client persona.

Moreover, you can employ more than one marketing funnel strategy at once. Over time, you can identify what works and what does not work and make the relevant adjustments for your business. Here are the top marketing funnel options you can employ to increase your customer base rapidly.

Create a blog for your marketing funnel

Blogging is one of the oldest but still effective methods you can attract potential customers online in an organic way. The competition is massive, with millions of blog posts going live in a single day. However, if you want to stand out, you have to provide content that is rich in quality and offers enough value.

With a blog, you can answer some of the most pressing questions your potential clients are looking for answers to. By doing so, your potential clients will develop a sense of trust and reliability of your brand or business.

Make use of SEO

Having a blog that is rich in content is not the end of the task for your marketing funnel. You need to ensure that audience can reach and consume the content. Search Engine Optimization can help you position your posts in the relevant spaces that your clients visit. It ensures that your content ranks well in search engines such as Google.

By using the right keywords within your blog, you can make sure that every time your audience searches for a term that relates to your niche, the content that pops up among the first is yours.

Use social media in your marketing funnel

Today, almost everyone is pretty much on social media. It makes a great avenue to meet and communicate with your potential customers. Before you fully delve into this field, you need to understand the platforms in which you can find your target audience. Still, it is a good idea to make use of more than one social media platform in your marketing funnel.

While social media allows you to communicate with your clients on a one-on-one basis, you should not merely stick to advertising your business. Today, that barely gets you results. If you want to benefit from your social media networks, you need to provide enough value to the users.

Out of Home (OOH) digital media

If you want to reach out to many people, you should not only focus on online strategies for you marketing funnel but also employ other forms of marketing such as out of home advertising. It is an excellent way to share the news about releasing a new product or feature.

Out of home advertising involves visual advertising media such as billboards, signs on street bus shelters, benches, and in places with high foot traffic such as airports and train stations. You can find various formats of OOH advertising around the world. It is one of the best methods that you can employ if you want to attract clients geographically.

Over the top (OOT) advertising

With cable TV losing its place in the marketing funnel, streaming media online is the new norm. As such, OTT advertising is taking over advertising on TV. OTT advertising involves marketing through streaming media platforms. With millions of people spending more time streaming content through smart internet-enabled TVs and other OTT video services, OTT is a unique territory that you can use to capture new clients.

Unlike any other online advertising media that allows viewers to skip ads or use ad blockers, OTT devices guarantee that they will see your content. If you want to learn more about OTT advertising, you can read this OTT guide.

Create partnerships

Creating an effective business partnership is one of the most efficient marketing funnel ways to grow your business reach and increase more customers. There are various types of partnerships that you can employ for your business. Some of them include getting the help of a digital influencer, creating guest blogs for other sites, co-production of newsletters, and collaboration with another YouTube channel.

Before crafting any partnership, you should first research and identify partners that can benefit your business by helping you acquire more customers. Concurrently, you should be able to provide them with similar value. Successful partners embrace growth and modifications, keeping in mind that it benefits them both personally and as a team. It may take some time to acquire the right partner, but it is a worthy endeavor.

Make use of Big Data

In the marketing funnel, big data is an essential tool that involves gathering, analyzing, and interpreting massive amounts of online information to identify what people say about your business or brand.

It is one of the most effective methods you can use to attract new customers and create customer loyalty. Big data allows you to monitor the trends in the market and the behavioral patterns of your clients. It helps you find out what people think about your products or services to help you make it more appealing.

Bottom Line – Pick the right marketing funnel strategy for your business

By employing the above marketing strategies, you can be confident of getting more clients for your business. However, as earlier noted, not all methods can work for your business. Before using any digital marketing strategy, you should consider your market niche and your client persona. You should also consider the techniques your competitors use and the current trends in the market.

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