Boss Lady

How your new business can keep up with the digital age


If you’re looking to start a business this year, there are two words you need to keep in mind. These are technology and digital because this year that’s really all that’s going to matter. It doesn’t matter what business you startup it has to include these two fundamental ideas. If it doesn’t, you’re going to struggle to keep up with the rest of the horses in the race. Technology is a fundamental part of every form of business these days. Without it, your company starts to look very old fashioned indeed. More than that it seems to be at the bottom of the barrel of what people want. Then there’s digital. If you can, everything that you offer to customers should be digital. For instance, we need to think about marketing.

It’s still possible to arrange offline forms of marketing for your business. But the bigger question to consider is whether or not it’s worth doing this. In most cases, the answer is going to be no. It’s too expensive, too time-consuming and you’ll struggle to get the level of interest with it that you wanted. Instead, you should be investing in online marketing and promotion. This will give you access to the widest possible market and, more importantly, it will be cheap. It is technically possible to set up your business marketing for free online. You can do this by running your own campaign. Whether or not it will be successful is perhaps another question, but it’s certainly a possibility. Let’s look at some of the other ways tech and digital services need to be part of your business model.

Apps and online media

These days customers expect a business to be both immersive and accessible. Apps are the perfect example of this because the average consumer checks their phone roughly one hundred times a day. If you are smart, you’ll make sure that at least a few of those times are related to something that your business is offering. That could be a fun app with plenty of fancy tools and ideas. Or it might be a website that is ready to function as it should on any device.

If you’re interested in the idea of an app, you should have a look at a business offering mobile app development. You can tell them how you want it to be a part of your company and what you want it to be able to do. Once you have discussed these ideas, you’ll be able to bring it to life. It might be worth aiming for the app to be free. Particularly, if you’re going to use it purely as a promotional tool. This will encourage more people to download it.

Mobile responsive for your website is also important. It’s critical that your website can be viewed on any type of device that your customers choose to use. For instance, these days it’s highly unlikely that customers will be viewing your site on a typical laptop screen. They might be using their phone or a touch tablet. No matter what device, your website still needs to work effectively. If it doesn’t, you could even earn yourself a Google penalty.

Social networking

In the past, you would interact with customers over the phone or in the store. These days they expect a faster service and would prefer it if they could contact you directly through social networks. They want to be able to provide feedback and receive instant updates from your business. It’s not just about the interaction of course. Social media also provides the chance to promote your company on a different level. You can make your campaign a little more personal by doing this and ensure it clicks with customers. It’s a great way to pinpoint your target audience.

Clouds and flexibility

Technology can also make your business cheap and more efficient. If you have a cloud server in your company, this means that your business is no longer tied down to being run from the office. Instead, you can operate it from anywhere and still have access to everything that you need. Cloud servers also make sure that your business is firing on all cylinders, operating at the fastest speeds. You’ll be able to transfer information almost instantly to new clients, customers and business partners. That means that you’ll never fall behind those who you are almost certainly competing against. You will always be ahead of the game.

We hope you see now how important tech and digital media is for your company. It’s going to be the heart of every business in the future, and you need to get ready for that now.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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