Business of Men

Newspaper hint about dropping Page 3 girls is about money, not respect

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British tabloid The Sun’s suggestion if might cease its notorious topless Page 3 photos had nothing to do with respecting women — and everything to do with making money. And getting free publicity.

For the last 44 years, The Sun has proudly sported photos of topless women on their infamous Page 3, claiming this is what their majority male readership wanted.

This week it seemed they were stopping. But no confirmation had been made that Page 3 would completely change (because you can bet that if readership dropped, the topless photos would return).

So while women were celebrating the exit of this daily dose of gutter porn from the newspaper pages… the power corridors of the Murdoch empire must have been having a little chuckle.

Rupert Murdoch has been quoted as saying that Page 3 was “old fashioned” … not wrong, and by ‘wrong’ I mean demeaning and undermining everything women have worked so hard for in both business and our personal lives.

If Murdoch thought the positioning of women as merely something to be displayed with bare breasts for the titillation of men was ‘wrong’, they wouldn’t be considering adding the Page 3 girls to a dedicated space online — or continuing to use them in any other way that will bring in a buck.

Now think about this, print space is very valuable. So what a great plan: generate publicity by hinting you’ll axe the Page 3 girls. In a world where newspaper revenue is crumpling faster than yesterday’s fish wrappers, this was probably just a cynical ploy to grab more readers.

Their hints they would move the pictures online would also be part of that publicity strategy: make the public aware keep the female public mollified and remove the naked women from the paper, fill up that space with advertising, and direct the male audience online to where they can slaver over galleries of topless clickbait.

Online is where media is headed. So perhaps it also is very smart to start luring your loyal male Page 3 print audience to the internet, where you can track them, increase your visits and yes, make lots of money on advertising. Could they also perhaps be preparing for the inevitable day they will close the paper down?


All I know is that this does NOT look like a win for women as a whole (feminist or not) but about corporations and their very strategic minds trying to keep the Page 3 fans happy while making a hell of a lot more money.

About Amanda Rose

Founder and CEO of The Business Woman Media. Amanda Rose is also the only 'strategic connector', a brand strategist, keynote speaker and host of Amanda Rose TV. Connect with Amanda Rose on LinkedIn, Facebook, Twitter or visit www.amandaroseofficial.com.

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4 Comments

  1. Jennifer Bucks

    March 23, 2015 at 4:27 am

    Why am I not surprised?

  2. Una Cartier

    March 23, 2015 at 4:27 am

    when will the body obsession stop?????

  3. Felicity Geurrera

    March 23, 2015 at 4:50 am

    For a while there, it looked like progress…

  4. Lee Ma

    March 23, 2015 at 4:51 am

    Like Murdoch will ever respect women!

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