There’s a song that includes the lyrics “this is a man’s world”… you’ve probably heard the song before but the song’s lyrics further state that this “man’s world” wouldn’t be nothing without a woman or a girl. If you analyze those lyrics, you’d see that during the time it was recorded and released, in 1966, that statement may have been true. But today, we live in a digital world and women are making some major digital footprints of success in this world, especially with online businesses.
The world of online businesses is a fickle beast, but if you know how to tame it, you can be very successful. The whole goal of online businesses is to drive more traffic to your site, right? Yes. So, in efforts to drive more traffic, your efforts need to be focused on how to drive more traffic to your site… this is when things get a little hairy.
One of the most effective ways to drive more traffic to your site is with guest posting. Guest posting is a great way to drive traffic by building relevant links to your site from authoritative and niche-specific sites.
Guest posting isn’t necessarily a cure-all solution but it certainly will provide you with quality links that will improve your visibility online as well as build trust and credibility.
The great thing about guest posting is that bloggers are always in need of great, high-quality content. In fact, lots of bloggers will jump at any opportunity to have great content posted on their site, especially if they know their readers will enjoy it.
The single and most difficult part about using guest posting as a link building strategy is finding guest post opportunities. That reason alone is why so many people look for link building agencies that offer a link building package that will do all the outreach for them… Why? Because in case you didn’t know, finding quality guest posting opportunities can indeed be a daunting task and by utilizing a top-notch link building agency, they’re handling the legwork for you, so you can focus on other areas of your business.
Although guest posting is a task, it’s not impossible to do… you just have to do it effectively, or else you’re just wasting time. To find the best potential guest posting opportunities, you have to be strategic in your approach. Take a look at some of the most effective ways to find these money-making opportunities.
Vetting potential guest posting opportunities
Tip 1: See who your competitors have reached out to
You’ve heard of market research? Well, think of this particular strategy in that way. Check out the sites of competitors in the niche you’re in and see what types of links they’re putting in their content. Now, you could visit their blog and hunt for embedded links and make a list of those sites. A simpler way of doing this would be to use a backlink report tool to get your competition’s backlink profile.
This will show you the guest posting sites your competitors have found, allowing you to submit guest posts for them too. This is what’s going to help you stay in the competition.
Tip 2: Use your own blog to promote your availability for guest posts
This is a tip that people tend to forget about… a hand to forehead slap, if you will. Okay, so you have a blog and you have people that read your blog posts… It’s pretty safe to assume that some of your readers also have blogs of their own, and in knowing that, you can create a blog post on your site letting your readers know that you offer guest posts.
In that post, you can let them know your areas of expertise, topics you enjoy writing about, and topics you wouldn’t mind writing about. You’ll be surprised at how many of your readers will take you up on your offer.
Tip 3: Leverage your social networks
Utilizing social media to drive your business forward is also a great way to find guest posting opportunities. Platforms like Facebook and Instagram work great but one underutilized platform is LinkedIn. The thing about LinkedIn is that people use it wrong. According to inc.com, it’s not about how many connections you have but more so how well you utilize the networks you have. By making your guest posting availability known there, you’ll have a higher chance of finding niche-related people who will be more apt to take you up on your offer.
Tip 4: Use your personal connections to your advantage
Leveraging your personal connections is a natural starting point to seek guest posting opportunities. Through your journey of building your business, you’ve probably met some industry professionals and made connections or you simply have friends with blogs… This is the time to put those connections to work for you. After all, you’ve already built a trust factor with them so, why not help each other out?
Shoot them an email, text message, DM, phone call, or whatever method of communication you feel is best to reach them. In your communication with them, make sure to be courteous and most importantly, genuine. Website owners typically are always on the hunt for quality content, so use your already established relationships to give yourself a chance of guest posting for them.
