Boss Lady

Raising your brand’s profile in a loud marketplace


Stimulating growth is hard in any industry, but the toughest part of building your brand’s reputation is competing with the other loud brands in the market. It’s easy to say that a great business will attract customers, but it might not attract as many customers as you’d like. You have to take your rivals into account. They know what they’re doing too. Still, whilst you might not be able to dominate the entire market, you could boost your client base if you presented your brand in a slightly more enticing way. The business world is all about constantly edging in front of the competition. Essentially, it’s a never-ending race. Here’s how to raise your brand’s profile in a loud marketplace.

Use social networks to advertise.

This isn’t exactly a revolutionary marketing tactic in 2018. As mentioned in the introduction, your rivals are on the ball too. They’re using social media to promote their businesses, as are you. But are you using social networks effectively? Simply having pages on Facebook, Twitter, and Instagram isn’t enough. You need to engage with potential clients. You might want to look into Facebook advertising to raise your brand profile, for instance. With its targeted marketing feature, you can put your brand and advertising campaign in front of Facebook users based on their purchasing habits, location, age, gender, relationship status, and so many other demographics. It makes it so easy to target a niche corner of the market. That might be the key to building your client base and creating a bigger brand reputation.

Show the market that you care about important issues.

Your business might be focused on making a profit, but does that appeal to potential customers? No. In the modern age, the most successful brands truly engage with their audiences. There’s nothing exciting about a money-hungry corporation, but there is something exciting about a brand that aims to save or lessen its impact on the environment, for example. That’s something which really matters to people. Of course, you have to prove that you care about important issues by displaying your brand personality throughout your operations. You need to put some effort into your brand. It needs to have depth and authenticity.

Maybe you could seek help from a reliable waste disposal service. That way, you’d be operating in a sustainable way by lessening your impact on the environment. One of the most overused pieces of business is that “you have to spend money to make money”. Yet, so many businesses fail to appreciate that they’d engage better with potential customers by spending a little bit of money to make a difference to the world. For example, you could donate a portion of your profits to charity. That could be the move which convinces potential buyers to choose you over the competition. They’ll be happy because their money is making a difference.

Raising your brand's profile in a loud marketplace

Picture Source

Use word-of-mouth marketing.

The best way to promote your brand more loudly is to utilise your existing client base. More specifically, you need to get them talking about your brand. Spreading word of a business by talking to friends and family members has always been one of the most effective ways for a company to grow, and it’s no different today. Well, the main difference is that the mediums have changed. These days, you can use the internet to really accelerate brand growth. Just incentivise your customers to spread the word. Maybe you could start a referral programme. Every customer that refers somebody to your business (assuming that person buys something) should get a discount or a freebie as your way of saying thank you. You’ll raise your brand’s profile in no time at all.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

Recommended for you