Boss Lady

Business identity: How to regain it after becoming a mom


This guide outlines how to reclaim your business identity after you have had a child and been away on maternity leave.

You made it through nine months of carrying a baby and giving birth, and now you’re a mom! That’s certainly something to celebrate in itself, but some moms find it difficult to regain their business identity after becoming a parent.

Being a parent is going to take up a lot of your time and energy, and, if you’re doing it alone, even more so! But that doesn’t mean that you can’t have an identity outside of being a mom, nor does it mean you have to sacrifice your business identity for the sake of being a parent.

How to regain your business identity

Here, we’ll cover some helpful tips for new moms on regaining business identity. After you’ve taken some time to adjust to being a new parent, it’s time to get back at it and regain that identity you’ve worked so hard to create.

Separate home identity from business identity

The first and most important tip we have today is to separate your work and home identity. While it’s certainly ok to be known as a mom and it’s nothing to be ashamed of, it’s a very different role to fulfill than being a CEO or important figurehead at your company. Keeping the two separated allows you to focus on one or the other instead of trying to focus on both simultaneously which, let’s be honest, is exhausting.

That doesn’t mean you can’t talk about being a mom at work, or show off pictures of your adorable little one, but if every decision you make or conversation you start is related to being a mom, it’s difficult to separate the two. Let’s say you’re working from home. You run your own eCommerce operation or something similar. How are you supposed to separate the two in that situation? First, you need an isolated workspace.

This can be a room or a section of a room dedicated to only your work and a child-free zone. This will not only help you focus, but also help separate that work environment from the rest of the house, and further separate work and home life.

Balance both accordingly

So, you’ve managed to separate work and home, now how do you successfully balance the two for success on both ends? Being a mom is no easy job, but then again, neither is being a CEO. Each takes a particular set of skills, no small amount of patience, and a serious ability to adapt and thrive under pressure. How do moms do it? By finding balance. If you don’t want to face an identity crisis, you’re going to need to learn to balance both identities and make them function as one.

Let each of these identities be separate but equal parts of a larger whole. Yes, you’re a mom, but you’re also a leader. Yes, you’re  CEO, but you’re also a caregiver to a little human. They can exist separately but equally within your one identity.

Finding balance in work and home life can help you establish a well-cemented identity, better organize your schedule, and massively reduce the anxiety that comes with being both a parent and a businesswoman.

Be passionate about your work

If you love what you do, let it show. People respect and admire when someone is passionate about what they’re doing, and it’s a much more genuine presentation of what you do when you love it. Perhaps becoming a mom has rekindled a fire, and now you’re more determined than ever to grow your business’s influence.

Many parents find that their children are a huge motivator in their lives. You can use this new sense of motivation and purpose in your work as well. Build up your company, your image, and your professional skills not only for yourself but for the sake of your new family. You’ll still be operating as Jane. D. Businesswoman, but you’ll always have your family in the back of your mind when you make business decisions.

You can still take risks

Business is all about risk. A business that never takes any risk can’t grow, and certainly can’t keep up with the constantly changing business world. Technology, markets, customer preferences, and more can change overnight, and it’s tough to keep up with it all. As a new parent, you’ll likely find yourself more conservative than ever when it comes to taking risks with the business.

Yes, it’s important to consider your new responsibilities, but don’t let them cripple you. It’s ok to take risks in business, even if you have kiddos. You still have to think about you and what’s best for your business as well as your family. There’s always another job waiting for you somewhere, but the regret you’ll feel from missed opportunities can last a lifetime.

Don’t be afraid to take a leap. If it doesn’t work out, you can simply move on to the next thing! There are plenty of opportunities in our world today for a determined and motivated woman.

Your business identity is part of your personal brand

Your business identity is your reputation and your legacy. It is how others remember you through your actions and your knowledge and relationships. This image will be used for people to remember you at work and, for example, to decide whether or not they want to work with you in the future.

The development of your business identity is a strategic process capable of directing your professional life to where you want it. Through personal branding, you discover how to bring more value to your work and the market you serve. Developing your business identity and personal brand allows you to differentiate yourself from other professionals and be someone of unique value.

Imagine that you can step out of your body and observe yourself from afar. Imagine walking into a business meeting and shaking hands with a new client. How do you introduce yourself? Are you smiling confidently, making eye contact, or do your eyes wander around the room? Is your handshake firm or loose? Is your clothing snugly fitting your body or is it a little baggy, tight or rumpled? Do you seem in control of the situation or are you uncomfortable?


To understand how you have developed your business identity, also analyze the image that passes through in other areas of your life, such as at a family party and how you interact on social media with your friends. Making sure that your actions reflect the business identity you want is essential. The most successful people know that impressions matter in all circumstances. They are consistent in their actions, words and appearance so that each person has a similar impression.

About Victoria Heckstall

Victoria Heckstall is an Executive Marketing and Business Advisor at Verma Partners based in San Francisco.

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