This guide outlines the key factors in restaurant design that affect your brand marketing — and why.
As soon as you’ve decided on the perfect location for your restaurant, it’s time to roll up your sleeves and get to work furnishing and decorating your space in a way that will make your customers feel welcome. In order to create an environment favorable to a great overall combined experience at your institution, you must have the necessary restaurant design ideas in place.
Key branding factors in restaurant design
The following are some branding factors that you can put into action right away to guarantee that you are providing your consumers with restaurant design they will like.
Lighting as part of restaurant design
Lighting is a far more crucial issue for restaurant design than the majority of people realize. It is possible that the proper lighting will bring out the finest in the furniture, conceal defects, and enhance the overall eating experience for the customer.
It is possible to create a suitable mood for your clients with the aid of the proper lighting arrangement in your restaurant design, based on your specific requirements. Darker hues may assist to create the perfect romantic mood for couples looking for a warm and inviting setting, but strategically placing bright lighting will ensure customer and staff safety while reducing accidents and liabilities and lessening liability. If the lighting is appropriately put up, customers will be able to focus their whole attention on vital areas such as the food.
Additionally, lighting is one of the first things that a passing consumer may notice while they are passing by a store or establishment. Passersby may be enticed in by the warm, welcoming aspect provided by strategically arranged, visually pleasing lighting. Visitors’ hearts and stomachs continue to be warmed after they have passed through your door because the inside illumination continues to warm them. When customers are subjected to low-temperature illumination, their voices are heightened! Never forget that lighting plays a significant part in the creation of a successful restaurant design scheme.
Restaurant design requires careful layout
Most businesses are no longer only a passive venue where people go to purchase their goods or services; rather, they are places where people may come to realize their dreams and satisfy their needs. Particularly pertinent to the restaurant design is the concept of “social responsibility.” In contrast to the prior requirement, you are no longer obliged to attempt to sell the products as you were before required. A place that is focused on the product or service you want to sell as well as the relationship the product or service has with the consumer must be created.
It is vital to examine your target customer when creating the seating arrangement for your restaurant and, based on your results, determine the appropriate number and mix of tables. Being able to accommodate a diverse range of customers will be made easier if you have the right mix of tables.
Having more than six placings at a family restaurant table is recommended while having at least two placings in a pub or bar is recommended. Dark hues such as black and brown, silky leather furniture, and dark wood will all work nicely in a low-light atmosphere. It is practically impossible to fault the half-circle booth arrangement in restaurant design because it accommodates all individual requirements, from couples wanting isolation to parties of 4-6 family or group members requiring a significant amount of room. A quiet room for business meetings and conversations should also be made aside for this purpose.
Furnishing and fittings
It is surprising how many individuals are ignorant that diners do not come to a restaurant for the furnishings, contrary to popular belief. While clients are concerned with aesthetics and excellent taste, they are not concerned with whether your dining chairs for sale cost $900.00 each chair or whether you purchased them used from an equipment merchant for $15.00. But if things are not visually appealing, a consumer is unlikely to take the time to admire them more closely.
You are free to decorate and design your restaurant in any way you see fit; however, you should keep in mind that the more your restaurant design leans toward the modern glass, steel, and frigid hues — as well as stiff shapes and harsh lighting — the less likely you are to arouse hunger in the hearts of your customers.
In this style of venue, you’ll find a lot of young people hanging out. They are not, on the other hand, generally heavy spenders, and they are not likely to become regular, dependable customers. When a new institution opens in the neighborhood, your clients stop thinking about your café and instead go to the new establishment to do their shopping.
Colour in restaurant design
For many years, psychologists have known that color has a profound impact on the way our minds function. Because color is so subjective, it is an exciting subject to investigate color and its relationship to persuasion. Aside from that, it is a very contested component of the marketing sector. In our brains, each color elicits a different emotional reaction than the others. Furthermore, they have an impact on our physical health and well-being.
Color, along with flavor and texture, has an influence on how well a food is received by the general public. Red and yellow, on the other hand, awaken the senses and promote appetite, whilst black and brown connote elegance, sleekness, and high-end, while the latter radiates a warm and enticing ambiance, as does white.
For those who work in the food and beverage industry, the color red reigns supreme. In scientific studies, it has been demonstrated that the color red boosts our urge to eat. The color blue, on the other hand, has a soothing influence on our metabolic rate. When developing a color scheme for a restaurant design, color is, without a question, an important factor to consider.
Don’t overlook the importance of selecting the appropriate colors for your restaurant design and the psychological impact that these colors will have on the minds of your customers, even if you have a fantastic concept and image, as well as a clear understanding of the market for which your restaurant is catering.
It stands to reason that the more at ease your clients feel in your institution, the more likely it is that they will return and spend a little more time with you in the near future. The perfect environment for your restaurant is being created by furnishing it with comfy seats and changing the lighting levels to suitable levels.
Music as part of restaurant design
Music has a significant and beneficial influence on the dining experience of restaurant clients, according to research. Background music, according to a number of studies, not only makes employees happy, but also improves the image of the institution and raises the appetite of customers in the establishment. It is a good idea to build a carefully constructed combination of music and cuisine in order to engage the senses in your restaurant because there is a definite link between the two.
As a result, it has been demonstrated that rock music increases appetite and causes us to eat faster. In addition to stimulating the stomach, classical music also causes it to want soothing, elegant meals. When rock music is played at a crowded pizzeria, it really helps to increase orders and expedite the process of clearing tables. In a high-end restaurant environment, a calm piece of symphonic music could elicit a positive response from diners who are unfamiliar with the complicated meals prepared by a real chef.
Conclusion
During the duration of a customer’s dining experience with the institution, the cuisine will receive the same amount of care as the design. Choosing what furniture and décor to utilize in your new restaurant is one of the most critical decisions you will make when beginning a new business. When it comes to designing your restaurant’s layout, these are some of the most important considerations to bear in mind. It is important to remember that your goal is to improve the customer’s entire experience.
