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Wellness brand success: Steps to run a successful wellness business


This guide outlines steps and strategies to launch or boost a successful wellness brand.

With the pandemic focus on health, there has never been a better time for the $4.4 trillion global wellness industry. Looking to become a player in the field? In terms of business ideas, it’s a pretty solid bet.

The market for health and wellness products and services is one of the most promising and attractive.  The increase in life expectancy, the encouragement of sports and the adoption of healthy eating habits contributed to the increased demand for health and well-being products and services. The healthcare business was favored with the advancement of new technologies in medicine and the development of affordable medicines.

Another aspect is the professionalization of the sector and the personalization of well-being services, which resulted in the offer of several types of innovative and inclusive activities, providing new experiences to customers.

Now more than ever, people are concerned about their mental and physical health. From beauty to fitness to nutrition to mindfulness, there’s an ever-growing list of areas in this sector that are prime real estate for establishing a lucrative company. But business success isn’t guaranteed here — especially when the competition is only getting tougher.

Strategies for wellness brand success

Whether you’re looking to get off on the right foot or make a splash with your existing business, here’s how to run a successful wellness brand.

Find your wellness brand specialty

It seems like just the other day that CBD became the hottest health trend, yet there are already thousands of different cannabis brands fighting for a slice of the pie. The App Store is home to hundreds of fitness apps and you can probably find dozens of skincare clinics in your city.

In other words, there are many people doing the same thing – even in seemingly niche sectors. Identifying as just another wellness brand is no way forward. It’s important to determine how you can differentiate yourself first.

Have a mission

Health-focused businesses thrive on having a relatable mission. The purpose of your brand needs to be something your target audience believes in — they need to be excited about seeing your company achieve its goals. You also need to have an authentic voice. Consumers’ BS meters are particularly sensitive to wellness brands, so it pays to be real.

Provide value

To stand out from the competition and keep customers coming back for your product, you have to make a better offer. This involves providing value. For example, you can post informative articles or videos on your website and social media pages. Some companies run competitions and host giveaways. Having a loyalty program is another option.

You can also offer your customers post-purchase support, which opens up the possibility of partnering with another business to deliver a more compelling offer. It’s a good idea to first determine what your target audience considers valuable, such as by running a survey.

Get your wellness brand out there

Another key factor for success in today’s wellness industry is knowing how to market yourself. Of course, the internet is an ideal starting point. Establishing your online presence will quickly and affordably expose your brand to a global audience. Partnering up with relevant influencers proves to be a particularly effective strategy here.

Don’t forget to create a website and social media profiles. Listing your company on Yelp, Google My Business and the like will further improve your presence while bringing in useful feedback from customers.


You don’t have to be alone in this endeavor. Networking with other players in the wellness industry can equip you with invaluable knowledge and resources, especially when you’re just starting off. You can attend industry events, participate in online forums, and join social media groups.

Be sure to stay up-to-date with the latest happenings in the health sector. With a keen eye, you can identify new trends and capitalize on them before your competitors do. This is also key to understanding and attracting your customers.

Find funding for your wellness brand

Finally, it’s worth taking a moment to identify some funding sources. If you need an extra cash boost, consider angel investors or crowdfunding. A small business loan is another potential option. What will work best depends on the type of company you’re starting. Get creative with your pitch and show why your company is the one to invest in.


From here, it’s mostly a matter of doing your research and putting your knowledge into practice. The best time to get started is right now.

Discover some trends and ideas for health and wellness brand ventures:

  • Health Coaching – Personalized training to adopt a new lifestyle.
  • Wellness Spaces – Architectural projects of planned environments with light and natural materials that provide comfort and mental balance.
  • Calibrated Health – DNA analysis to identify disease risks and recommend individualized treatments.
  • Virtual Self-realization – Sports activities with simulations of virtual realities that provide a fun, pleasurable and challenging experience for practitioners.
  • Impact Indicators – Instant health feedback technology for motivation and performance improvement.
  • Distributed Diagnosis – Strategic and innovative ways of approaching clients to access healthcare services.
  • Post-demographic Improvement – Coverage of behaviors beyond gender, income, age and location for prospecting customers interested in health and well-being.

The quality of the service provided in this type of business is directly linked to the level of qualification of the professionals involved to encourage health and promote well-being.

Having a specialized team is a factor of commitment to the customer and business success. In addition, it is necessary to be aware of changes in consumption profiles.

To survive the new era of economy, companies have to adapt to the new scenario and innovate in their business models. Following the trend, sharing products and services is the new promising bet in the health and well-being market.

In Summary

  1. Follow market news
  2. Diversify activities to retain more customers
  3. Invest in treatments for different audiences such as men and seniors
  4. Bet on the design of business environments as a differential
  5. Practice competitive prices
  6. Offer special service hours or pick-up and delivery services at home
  7. Pay attention and comply with all health inspection rules

About Susan Alvarado'

Susan Alvarado is a business trainer and advisor specializing in HR and communications strategies

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