Boss Lady

How your small business can mix it with the big players


There’s no getting around the fact that it can be difficult to run a small business. You’re forever battling against customer apathy, against the money of the big companies, and a host of other issues. Indeed, the battle between small and large companies can feel like David v Goliath. But does it have to be such an unfair fight? Perhaps not. By making a few adjustments to how your company is run, you can make yourself function as if you were much larger.

Get the talent

Who says that the best and brightest employees always want to work at a large company? It’s not always the case. Indeed, many much prefer working in small, tight-knit organizations where they can play a greater role in the development of a company and have more freedom over their work. Of course, finding and recruiting these employees won’t be easy; if it were, everyone would do it. But it’s not impossible. Begin by learning how to write job descriptions that attract the best candidates, and be willing to pay a handsome wage – it doesn’t have to break the bank, but shouldn’t be entry level! 

Outsource expert tasks

You’re a small company, and as such you’re not going to be able to create a role for any task your business needs to get ahead. But just because you can’t hire a full-time worker that doesn’t mean you can’t get access to expert work. It’s about outsourcing your tasks, which will allow you to get the best work without having to hire a long-term employee. There are marketing agencies that can take your online marketing to the next level. You can hire a financial manager to help decide where and when you should be spending your money. Outsourcing brings all the resources of a large company, without the heavy cost, essentially. 

Act bigger than you are

So much of business is about appearance. And just because you are a small company, that doesn’t mean you should shout it from the rooftops. Who cares how big you are, if you’re always delivering a first-rate service? Remember, there are some giveaways that’ll let everyone know if you’re a small company, so make yourself look larger! Don’t identify yourself as ‘CEO’; that makes it looks like you’re the only employee. Don’t use your personal number as your business phone number, and your headquarters should be somewhere respectable – you can get a ‘virtual office’ somewhere reputable if you don’t have or need a headquarters of your own. You’ll also be well served by ensuring that you “look” big, by doing things such as having a watertight design, strong website, and so on.

A big mentality

Finally, remember that how you see yourself is most important of all! You may be small right now, but tomorrow, and the months and years after that? You don’t know where this journey will take you if you’re open to growth, but if you’re stuck with a “we’re a small company” mentality then you know where you’ll end up – nowhere!


About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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