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Small business challenges: how to overcome the 4 most common issues


Every small business will face issues from time to time. The key is not in avoiding small business challenges but in how you meet them.

How to Deal with the 4 Leading Small Business Challenges

Below are four of the typical small business challenges that you may face as a business owner.

Financial Challenges

Nearly every business has some lean financial times. Even the IRS understands that new businesses can lose money, which is why for a certain time period they allow a business to show no profit. If your business is a one-man or one-woman show, this can get tricky if you’re also relying on it to pay your bills. It can help if you have a cash reserve to cover your expenses if times get lean.

One way to do this is with a home equity line of credit. If you own a home, you can borrow against the equity that you have. You can read more in a guide, including learning how this would be repaid according to a preset schedule for fixed monthly payments.

Personnel Challenges

If you have employees, there are several potential issues. You need to find the right people. You need to train them properly and you need to retain them. In between all of this, you have to manage them. All of these are easier said than done.

It’s a good idea to hire employees who are self-starters and who can work independently if you are not comfortable in a management role. However, you will need to learn some management skills or you risk driving valuable employees away. You can take a class or read a few books on how to become a better manager. This will be useful even if you ultimately hire someone to supervise your employees as well so that you don’t have to.

Customer Challenges

There are all kinds of things that can go wrong with customers or clients. First, you might struggle to attract them. This is a marketing problem. Go back and take a look at your competitionand why people are going to them instead of you. Think about how you can subvert or surpass whatever they are doing and then convince their customers to give you a try.

You may also have to deal with unhappy customers, and you should have a protocol in place for this. However, you shouldn’t wait until customers are complaining to think about how to make sure they have a great experience. Providing this great experience should be at the core of your mission.

Lack of Expertise Challenges

As a small business owner, you often have to wear many hats. However, in some cases, you are better off paying someone who is an expert than trying to do something yourself. For example, this could be the case if you are drawing up a contract. You might be better off working with an attorney who can assist you with this and other legal issues.

Similarly, a bookkeeper and an accountant can help you maintain your financial records. While you might hesitate to pay for these services, it can save you money in the long run. If you yourself are feeling lack you personally have a lack of expertise have some tools like confidence boosting quotes, business focused podcasts, or gratitude journal entries on hand to lift you up when you feel like you all of the sudden do not qualify.


Small business challenges are not something that should stop a business. In fact, when prepared for properly, and scoped out as a possibility ahead of time, small business challenges can often lead to a strengthening of your business through the actions you take to address them.



About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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