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Start a business in a recession? Yes … here’s how


One of the questions that you might be wondering about is whether or not it is going to be possible to start a business in a recession when the current economic climate is showing problems.

It’s not going to be easy, that’s for sure, but starting a business never really is. Too many people are overcomplicating things in their head and not breaking it down to a manageable level. If you break down all the pieces, it becomes far easier to digest and work out how to navigate a successful start up at this point in time.

How to start a business in a recession

In this guide, we have done just that, showing you all of the things that you are going to need to do if you want to start a business in a recession.


The first thing that you are going to need to start a business in a recession is money. If you had some kind of idea about becoming the next Simon Cowell and starting your business with only 5 to your name, it’s not going to happen. Especially with the way that the market is right now, you’re going to have to have the necessary funds to break into any industry. As such, you need to work out how you can get this money sooner rather than later. So, what are your options?

A small business loan is the first step. You owe the bank the money back when you start turning a profit, and you are going to need to offer them some kind of collateral. Make sure that you are not risking everything for this as there are other ways. One of which is to find yourself an investor. Take your idea to a trade show or somewhere similar and you will find plenty of entrepreneurs waiting to find their next business opportunity. Make sure it’s you.

Build A Brand

If you want to be successful in the business world, then you are going to need to immediately work on building your brand to start a business in a recession. This encompasses quite a few things, and you need to be on top of your game, because everyone else is going to be. Building a brand is a long process, and the goal is that people recognize your logo and your name without having to think about it. They think about the things that you have marketed as associated with your business and don’t struggle to identify you.

One of the things that you are going to need to do is come up with a business name. If you’re struggling with how to come up with a business name, then you need to give it a long, hard think. Don’t settle on a name that you don’t like or don’t think properly represents the business that you are trying to create. It has got to be something that you love, that you are happy to be associated with and also appealing to your target audience. 

Hire People To Help

When it comes to starting a successful business, you need to have the right people on board to help. It’s always difficult to know who the right people are, but you should be able to get some kind of idea in the interview process when you talk to them.

No matter how good someone’s credentials are, if they don’t come across as the right fit for your business, they likely aren’t. By this, we mean if they think that they are going to jump straight into a boss role, if their attitude is awful, if they act like they aren’t that interested or that the entire interview is a waste of their time for example. These kinds of people have no place in your business, especially at a delicate time such asto start a business in a recession.

Find people who seem genuinely interested in helping you to build the business that you are trying to create. Hire people who seem to want to learn about the things that you need them to know and are interested in the position that you are advertising. It might even be the case here that you are going to need to sacrifice experience for this. It’s far better to have someone who doesn’t have the right level of experience but is willing to learn, than someone who does and thinks that they know everything.

Find A Gap

If you wantto start a business in a recession, then finding a gap in the market is going to be your best bet. Going up against well-established companies for the same kind of product or service is going to be a nightmare. Instead of doing this to yourself, you need to find a gap in the market and slot yourself into it.

No matter what you think, there is always going to be a gap, you just need to take the time to do the research and find out about it. It might not be the easiest thing to do, but you will be able to find a way to slot into it if you want to badly enough.

When you find your gap, you might want to consult a professional at how you can start a business in it. Patience is going to be the key to start a business in a recession, so try to remain calm and remember that Rome wasn’t built in a day. Also, while you’re doing this, try to come up with your unique selling point, which is the thing that makes people want to choose your business because you are offering them something that nobody else can or will.

We hope that you have found this article on howto start a business in a recession helpful, and now see some of the things that you are going to need if you want to start a successful business at the moment. It’s true to say that if you work hard, dedicate yourself to starting the business and are willing to put everything that you have got into this business, then you will likely be able to see success.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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