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Start up founders: what traits make for a great founder?


Outlines the traits and charactistics start up founders need for success in their ventures.

There is no question that women make excellent start up founders. There are many skills and traits that help contribute to this, which we will discuss in this blog post. Women often have a unique perspective and approach when it comes to starting a business, which can be an advantage in today’s competitive market. To be successful, it is important to possess certain key skills.

Top traits for start up founders

Here are seven of the top skills that make women excellent start up founders.

Risk Management

One of the most important skills for any start up founder is risk management. This is especially true for women, who often have to deal with more risks and challenges than their male counterparts. Women are often more cautious and conservative when it comes to taking risks, which can be a valuable asset in business. Start up founders must be able to identify and assess risks quickly and efficiently to make the best decisions for their business. Women are often very good at this due to their natural ability to think ahead and anticipate problems.

Risk management is an essential skill for any startup founder, but it’s especially important for women. With the right approach, you can minimize the chances of your business failing due to unforeseen circumstances. Risk management is essentially a planning function, and women are often very good at planning ahead.

Time Management

One of the most important skills for any entrepreneur start up founders is time management. If you can’t manage your time, you won’t be able to get anything done. Women are often very good at this because they are used to juggling many different tasks at once. This skill is especially important for entrepreneurs because they have to wear many hats and juggle a lot of different balls.

If you can learn to manage your time effectively, it will make running your business a lot easier and more enjoyable. Not only is managing time an essential skill, but an important quality that goes hand in hand with time management is hard work.

Women are notoriously hard workers, which is another quality that makes them excellent entrepreneurs. If you’re not willing to put in the hard work, you’re not going to be successful. If you’re working 14-hour days, you should achieve in 6 months what others achieve in a year. So outworking your competition is a great way to get ahead.


One of the most important skills for any start up founders is networking. It’s how you meet potential customers, partners, and employees. And it’s also how you raise awareness and funds for your business. Unfortunately, networking can also be one of the most difficult things to do. It can be awkward, time-consuming, and sometimes even painful. But it doesn’t have to be. If you want to be a successful woman entrepreneur, you need to learn how to network effectively.

Here are a few tips:

Be clear about your goals. What do you want to accomplish by networking? Do you want to find a co-founder? Raise investment capital? Get media exposure? The more specific start up founders are, the easier it will be to find the right people to talk to.

Do your homework. Before you go to a networking event, research the people who will be there. See if you have any mutual connections on LinkedIn. Read up on their work and see if there’s anything you can learn from them.

Don’t be afraid to reach out. Once you’ve identified a few potential contacts, don’t be afraid to reach out and introduce yourself. The worst that can happen is they say no or ignore you. But if they’re interested, you could make a valuable connection.

Follow up. After meeting someone, make sure to follow up with them within a few days. Send them an email, connect with them on LinkedIn, or invite them to coffee. The key is to keep the conversation going.

Marketing Savvy

A good marketing strategy is essential for any business. It can be the difference between a successful and unsuccessful company. Many start up founders have a natural talent for marketing. They are able to see the big picture and come up with creative ways to get their message across.

Marketing is not just about ads and promotions. It is also about building relationships and connecting with customers personally. Women are often very good at this type of communication. Building a strong brand is one of the most important aspects of marketing. A woman who understands branding can create a loyal customer base that will stick with her through thick and thin.

The ability to think outside the box is another skill that separates successful women entrepreneurs from the rest. They are not afraid to take risks and try new things. This willingness to experiment can lead to breakthroughs that other businesses may never have achieved.

Additionally, women are excellent learners. So learning more about marketing and constantly improving their skills comes naturally to them. Learning from specialists like Linchpin helps them expand their marketing savvy.


Creativity is another essential skill for any start up founders. It allows them to come up with new ideas and solutions to problems. Without creativity, businesses would quickly become stale and outdated.

The best way to foster creativity is to allow yourself time to brainstorm and think freely. Many women entrepreneurs find that they do their best thinking when they are not constrained by time or resources. This is why it is so important to take breaks and allow your mind to wander.

It is also important to surround yourself with creative people. When you are constantly exposed to new ideas, it helps spark your own creativity. This is one of the reasons why coworking spaces can be so beneficial for entrepreneurs. Creativity is the cornerstone of innovation, and without it, businesses would quickly become stagnant.

Leadership Ability

Entrepreneurial women are often excellent leaders as start up founders. They can inspire and motivate others to achieve common goals. This is a critical skill for any business owner but especially important for startup founders who need to rally team members and partners around their vision.

Leadership is not only about giving orders or being the boss. It’s also about setting an example, being a role model, and creating an environment where people feel empowered to do their best work. Great leaders know how to build relationships, communicate effectively and make tough decisions.

If you’re looking to be a successful woman entrepreneur, start honing your leadership skills now. They will serve you well throughout your career. Additionally, many women find that they are natural leaders and that this is one of their most valued strengths.

Team Management

No business can function without a team of dedicated employees. And as the owner, it will be your responsibility to manage and motivate them. This is not an easy task, but it is one that all woman start up founders must master if they want to succeed.

There are a few key things to keep in mind when managing a team. First, you need to give clear instructions and expectations. Your employees should know exactly what their roles are and what is expected of them. Secondly, you need to provide adequate support and resources. Employees cannot do their best work if they do not have the needed tools. Finally, you need to create an environment of trust and respect. If your employees feel valued and appreciated, they will be more likely to go the extra mile for you.


Being successful start up founders requires a unique set of skills and abilities. If you have these skills, you will be well on your way to success. So start honing them today and see where they take you. You might just be surprised by what you can achieve.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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