Boss Lady

Strategies to revive business growth

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Sometimes businesses go stagnant. It is a sad fact of life. Not all the businesses out there can succeed. Money issues may arise or potentially your sales will plummet. It can be a tricky situation and there is no guarantee that you will come out of the other side. However, there are things you can do to breath some life back into it. If you act fast, and have a bit of luck on your side you can turn your business around and make far more money than before. You’ll need to put the work in, but it can be done. Here are some ideas to get you back on your feet. Some you may have tried, others you may need to try harder.

Advertising

If nobody knows about your business then there will be no sales. It is a clear fact and one that if addressed can really make a huge difference. Consider using a googleadwords agency to increase traffic flow to your site. Having professional insight can make a huge difference. But, if you are running low on money and can’t afford professional help then consider putting some time into advertising yourself. You can create quality content for your social media account. If you don’t have one, then get one as soon as you can. So many people use social media and you need to ensure it is a place you tap into. From your page people will see the content you post and as a result click through the links you place within, thus driving traffic to your sites. You can also do this on blogs. Blogs are a great target for advertising because you can pick the perfect blog that reflects what your business is all about and hit just the right people.

Change in service/product

If something isn’t selling well then consider offering a different product or service. Check out your competitor websites to see what kinds of things they are doing. Change and tailor what you offer to the trends of the market. For example, someone selling pagers would not make any money these days, they are completely redundant. As such ensure you don’t sell a product that is made redundant by something far better. Tune into the market and ensure you act accordingly. Changing up what you offer can bring a glut of customers to your website who will buy into your new service.

Cut costs

When a business is facing tough times one of the better things you can do is try to cut the costs. This will free up money in other areas you can allocate to advertising. Think about what you do and don’t need. It may be making the tough decision to make some redundancies or it could be choosing to cut down on what is brought in from the supplier. Both are viable and can be brilliant ways of saving your business through overspending when you don’t need to. But, there is a difference between cutting costs and cutting ties. Always be amicable and leave avenues open to explore again if need be.

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Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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