All posts tagged "advertising"

  • A beginner’s guide to retargeting ads

    Advertising is a multi-layered field, concerned not only with the creation and distribution of ads but also with the process in which these ads prompt the consumer to respond to the proposed call to action....

  • Where women have the upper hand

    Where women have the upper hand

    There’s no denying that being a woman high up in the workplace is hard. As unfair as it is, high-level business is a male domain. Feminism may have done fantastic things, but discrimination is more...

  • Why sharing stories can build customer loyalty

    Why sharing stories can build customer loyalty

    Storytelling is emerging as a powerful and effective way to build customer loyalty.When we listen to stories different areas in our brain are stimulated and an emotional response is provoked. Good stories make us feel...

  • Businesswomen should pay attention to these essentials

    Businesswomen should pay attention to these essentials

    Business is often a difficult thing to master, and for many entrepreneurs today it can be a case of not quite knowing what is necessary and what isn’t. If you run a business of your...

  • Volkswagen is the sleazy guy of the car market: Here's why women shouldn't hook up with a VW

    Volkswagen is the sleazy guy of the car market: Why women shouldn’t hook up with a VW

    We’ve all met them, have sometimes dated them or (erk) have even ended up in a relationship with them. The lying sleazy guy who sells you on their honesty and reliability and — when you...

  • Strategies to revive business growth

    Strategies to revive business growth

    Sometimes businesses go stagnant. It is a sad fact of life. Not all the businesses out there can succeed. Money issues may arise or potentially your sales will plummet. It can be a tricky situation...

  • The New Rules of Snapchat for Business

    The New Rules of Snapchat for Business

    Snapchat is quickly emerging as one of the most exciting and useful digital marketing tools for businesses. What makes it so impressive is the ability to spread short, engaging visual content to a highly engaged...

  • Choosing the best advertising channels for your small business

    Choosing the best advertising channels for your small business

    Making the right decision when it comes to marketing and advertising is often crucial for success of a company, especially SMEs, whose budgets are rather limited. Another potential obstacle is lack of experience among management...

  • The best way to approach PPC advertising for your business

    The best way to approach PPC advertising for your business

    Like anyone involved in the digital marketing niche, you’ve probably heard a lot about PPC, and the various benefits that it’s offered countless modern businesses. PPC is pay-per-click, a model of internet marketing in which...