All posts tagged "advertising"

  • A short guide to starting a business

    A short guide to starting a business for success

    Starting a business right now may seem like an impossible idea. There’s so much uncertainty for small businesses as it is. Moments of crisis, tightening of finances and risky economic climates. But whilst an unpredictable...

  • How to find music for ads that enhance your marketing

    How to find music for ads that enhance your marketing

    The most memorable adverts use music that represents their brand and key messaging. For example, Apple advertised their iPods with popular dance songs playing in time with the silhouettes dancing.  In fact, research by PHMG...

  • Advertising 101: different advertising models explained

    In the digital era advertising has become a lot more complicated than it once was. The reason for this is due to several reasons. Firstly, the digital audience is almost unlimited, it is not like...

  • How to win more clients for your courier business

    In a previous article, we talked about how you can start your own courier business. Demand for reliable delivery services is still on a steep rise across the UK, so there are plenty of opportunities...

  • A healthier alternative for the smoking business woman?

    Currently, there are many more women who smoke than ever. Those women perceive smoking as a symbol of independence, strong character, and power. Some smoke to relieve stress or survive grief and for some, it...

  • 4 Tips for making your business stand out to like-minded women

    Attracting the right audience to your business is critical to success. It’s almost always easier to market to a specific target group than a broad audience. If your target audience is like-minded female entrepreneurs, there...

  • Where women have the upper hand

    Where women have the upper hand

    There’s no denying that being a woman high up in the workplace is hard. As unfair as it is, high-level business is a male domain. Feminism may have done fantastic things, but discrimination is more...

  • Why sharing stories can build customer loyalty

    Storytelling is emerging as a powerful and effective way to build customer loyalty.When we listen to stories different areas in our brain are stimulated and an emotional response is provoked. Good stories make us feel...

  • business small business open sign

    Businesswomen should pay attention to these essentials

    Business is often a difficult thing to master, and for many entrepreneurs today it can be a case of not quite knowing what is necessary and what isn’t. If you run a business of your...