All posts tagged "advertising"
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Ideas for starting a business: A short guide to bring them to life
Starting a business right now may seem like an impossible idea. There’s so much uncertainty for small businesses as it is. Moments of crisis, tightening of finances and risky economic climates. But whilst an unpredictable...
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Music for ads: how to find music that enhances your marketing
The most memorable adverts use music that represents their brand and key messaging. For example, Apple advertised their iPods with popular dance songs playing in time with the silhouettes dancing. In fact, research by PHMG...
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Advertising 101: different advertising models explained
In the digital era advertising has become a lot more complicated than it once was. The reason for this is due to several reasons. Firstly, the digital audience is almost unlimited, it is not like...
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How to win more clients for your courier business
In a previous article, we talked about how you can start your own courier business. Demand for reliable delivery services is still on a steep rise across the UK, so there are plenty of opportunities...
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A healthier alternative for the smoking business woman?
Currently, there are many more women who smoke than ever. Those women perceive smoking as a symbol of independence, strong character, and power. Some smoke to relieve stress or survive grief and for some, it...
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4 Tips for making your business stand out to like-minded women
Attracting the right audience to your business is critical to success. It’s almost always easier to market to a specific target group than a broad audience. If your target audience is like-minded female entrepreneurs, there...
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Where women have the upper hand
There’s no denying that being a woman high up in the workplace is hard. As unfair as it is, high-level business is a male domain. Feminism may have done fantastic things, but discrimination is more...
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Why sharing stories can build customer loyalty
Storytelling is emerging as a powerful and effective way to build customer loyalty.When we listen to stories different areas in our brain are stimulated and an emotional response is provoked. Good stories make us feel...
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Businesswomen should pay attention to these essentials
Business is often a difficult thing to master, and for many entrepreneurs today it can be a case of not quite knowing what is necessary and what isn’t. If you run a business of your...
