All posts tagged "brand credibility"

  • How to find alignment with your brand

    How to find alignment with your brand

    A business’s brand plays a crucial role in the overall success of the marketing efforts put forth by the business. Sure, a small business that hasn’t focused on branding might have a few successful campaigns,...

  • The 3 power ways to build your business

    The 3 power ways to build your business

    The power of a great brand I started my marketing career at Procter & Gamble in 1990 followed by stints working for the 1996 Olympic Games and becoming Asst. Chief Marketing Officer at Coca-Cola so...

  • How introverts can still build a strong brand

    How introverts can still build a strong brand

    What most marketers don’t tell you is that it can be super difficult to brand your company when you don’t have the confidence or inclination to put yourself out there in a public way. But...

  • 5 ingredients needed to build a brand personality

    5 ingredients needed to build a brand personality

    There is a common misconception that once you have a logo, you have a brand. People are confused when I say that your logo is not your brand, so the best analogy that I can...

  • How collaborations can be a driving force for brand awareness

    How collaborations can be a driving force for brand awareness

    Great things happen when we work together. These words couldn’t be truer when it comes to my values in business – and it’s why YMag® possesses a heartbeat like no other magazine. Beat by beat,...

  • Say goodbye to clickbait and hello to emotional marketing

    Say goodbye to clickbait and hello to emotional marketing

    Perhaps in the 90 and the early 2000s, online marketing was flourishing, and it seems like absolutely nothing could stop it. An entire industry of motivational speakers and training specialists were born out of the...

  • Creating authority online without the overwhelm

    Creating authority online without the overwhelm

    In the world of entrepreneurship, creating online authority can seem like a jungle. From SEO to algorithms, traffic and viral content, it’s hard to know which platform to start on, how to get yourself noticed,...

  • Never pigeonhole yourself

    Never pigeonhole yourself

    By pigeonholing yourself it is meant that you put yourself in a category or field and that you are making no attempts to break free of it. You should never pigeonhole yourself. When you do...

  • What luxury sellers need to know

    What luxury sellers need to know

    Do you own a successful business already but want a fresh challenge? Maybe you’re looking for a great opportunity for a startup? Luxury products could be what you’re looking for. Many manufacturers and retailers of...