All posts tagged "brand credibility"

  • Does your business have a voice?

    Does your business have a voice?

    What does your business say about you? Most businesses are by definition considered an entity. They are defined as “organizations established as a separate existence for the purpose of taxes, founded by one or more...

  • What is brand identity... and how can you develop yours?

    What is brand identity… and how can you develop yours?

    It’s been said time and time again. People don’t buy from faceless companies. They buy from people. And while that’s all well and good, the inescapable fact is that you run a business. And it’s...

  • How to find alignment with your brand

    How to find alignment with your brand

    A business’s brand plays a crucial role in the overall success of the marketing efforts put forth by the business. Sure, a small business that hasn’t focused on branding might have a few successful campaigns,...

  • The 3 power ways to build your business

    The 3 power ways to build your business

    The power of a great brand I started my marketing career at Procter & Gamble in 1990 followed by stints working for the 1996 Olympic Games and becoming Asst. Chief Marketing Officer at Coca-Cola so...

  • How introverts can still build a strong brand

    How introverts can still build a strong brand

    What most marketers don’t tell you is that it can be super difficult to brand your company when you don’t have the confidence or inclination to put yourself out there in a public way. But...

  • 5 ingredients needed to build a brand personality

    5 ingredients needed to build a brand personality

    There is a common misconception that once you have a logo, you have a brand. People are confused when I say that your logo is not your brand, so the best analogy that I can...

  • How collaborations can be a driving force for brand awareness

    How collaborations can be a driving force for brand awareness

    Great things happen when we work together. These words couldn’t be truer when it comes to my values in business – and it’s why YMag® possesses a heartbeat like no other magazine. Beat by beat,...

  • Say goodbye to clickbait and hello to emotional marketing

    Say goodbye to clickbait and hello to emotional marketing

    Perhaps in the 90 and the early 2000s, online marketing was flourishing, and it seems like absolutely nothing could stop it. An entire industry of motivational speakers and training specialists were born out of the...

  • Creating authority online without the overwhelm

    Creating authority online without the overwhelm

    In the world of entrepreneurship, creating online authority can seem like a jungle. From SEO to algorithms, traffic and viral content, it’s hard to know which platform to start on, how to get yourself noticed,...