All posts tagged "brand credibility"
-
Does your business have a voice?
What does your business say about you? Most businesses are by definition considered an entity. They are defined as “organizations established as a separate existence for the purpose of taxes, founded by one or more...
-
Brand identity 101: what is a brand identity and how to develop it?
This guide outlines what a brand identity is, and the steps and strategies you can take to develop or improve your brand identity. It’s been said time and time again. People don’t buy from faceless...
-
How to find alignment with your brand
A business’s brand plays a crucial role in the overall success of the marketing efforts put forth by the business. Sure, a small business that hasn’t focused on branding might have a few successful campaigns,...
-
How introverts can still build a strong brand
What most marketers don’t tell you is that it can be super difficult to brand your company when you don’t have the confidence or inclination to put yourself out there in a public way. But...
-
5 ingredients needed to build a brand personality
There is a common misconception that once you have a logo, you have a brand. People are confused when I say that your logo is not your brand, so the best analogy that I can...
-
How collaborations can be a driving force for brand awareness
Great things happen when we work together. These words couldn’t be truer when it comes to my values in business – and it’s why YMag® possesses a heartbeat like no other magazine. Beat by beat,...
-
Emotional marketing rules, so say goodbye to clickbait
This guide outlines why and how emotional marketing has become the most successful way to engage clients and audiencies, and ways to implement it in your business. Perhaps in the 90 and the early 2000s,...
-
Never pigeonhole yourself
By pigeonholing yourself it is meant that you put yourself in a category or field and that you are making no attempts to break free of it. You should never pigeonhole yourself. When you do...
-
What luxury sellers need to know
Do you own a successful business already but want a fresh challenge? Maybe you’re looking for a great opportunity for a startup? Luxury products could be what you’re looking for. Many manufacturers and retailers of...