All posts tagged "brand image"
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Building a brand image that consumers will buy into
Successful brand image building is one of the most crucial features of any company’s marketing strategy. And it should be a priority for all business owners. In fact, studies show that 70% of marketing managers...
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Brand identity design: steps to create brand identity for a startup
This guide outlines the steps in brand identity design, when a startup or relatively new business needs to focus on creating the brand identity that will move it forward. The first months of starting a...
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Sampling: Part of well-crafted brand activation strategy
Brand activations are essential in giving life to a brand. While many brands are competing to be seen and heard on the digital field, only brand activations have the special ability to increase engagement between...
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How to align your company culture with your brand promise
The best organisational cultures are aligned and focused on a common objective. It might be the purpose of the company, to sell a specific product, or to deliver the brand promise. When people align to...
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5 Reasons your small business needs a virtual phone system
Whether you’re starting a new business or hoping to grow an existing one, it can be daunting deciding how to spend your budget. What’s essential, and what should you class as a luxury? You probably...
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Does your business have a voice?
What does your business say about you? Most businesses are by definition considered an entity. They are defined as “organizations established as a separate existence for the purpose of taxes, founded by one or more...
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Brand identity 101: what is a brand identity and how to develop it?
This guide outlines what a brand identity is, and the steps and strategies you can take to develop or improve your brand identity. It’s been said time and time again. People don’t buy from faceless...
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How to create a professional image for your business
Regardless of what industry you work in, trying to build your reputation and grow your customer base can be challenging. No matter how talented and dedicated you and your employees are, customers are always a...
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Self-made woman: present yourself as a successful businesswoman
The business world is an industry full of opportunity and innovation, but it is no secret that it is still much harder for a self-made woman to make it than a man in this industry....
