All posts tagged "brand impact"

How to align your company culture with your brand promise
The best organisational cultures are aligned and focused on a common objective. It might be the purpose of the company, to sell a specific product, or to deliver the brand promise. When people align to...
5 steps to turn your side hustle into a thriving business
Ready to take your side hustle into the big leagues? There’s no time like the present to take that big leap into creating the business that you’ve been dreaming of, with more than 1.66 billion...
5 Reasons your small business needs a virtual phone system
Whether you’re starting a new business or hoping to grow an existing one, it can be daunting deciding how to spend your budget. What’s essential, and what should you class as a luxury? You probably...
What is brand identity… and how can you develop yours?
It’s been said time and time again. People don’t buy from faceless companies. They buy from people. And while that’s all well and good, the inescapable fact is that you run a business. And it’s...
Poor naming practices: What to avoid when naming your brand
Your brand name is a key part of your business because it establishes the tone for how all of your future branding exploits will go. A solid and effective brand name creates a connection for...
What is a white-label product and how can it benefit your business?
Amidst the cut-throat business competition today, the prospect of slapping your brand’s name on third-party merchandise and later on presenting it as your own can be irresistibly endearing. White-labeling, as it’s widely known, is sometimes...
How your business can benefit from using promotional clothing
As a business woman, regardless of the sector you work in, you want to get your name out there. To get your company known. When it comes to making an impact for your brand, promotional...
Raising your brand’s profile in a loud marketplace
Stimulating growth is hard in any industry, but the toughest part of building your brand’s reputation is competing with the other loud brands in the market. It’s easy to say that a great business will...
The 3 power ways to build your business
The power of a great brand I started my marketing career at Procter & Gamble in 1990 followed by stints working for the 1996 Olympic Games and becoming Asst. Chief Marketing Officer at Coca-Cola so...