All posts tagged "brand impact"

How to create a brand identity for your new startup

The first months of starting a new business are some of the most exciting. Your dream comes to life right before your eyes, and you have big hopes and upcoming plans for your company. However,...
How to boost your brand presence in different seasons

Winter season is when temperatures drop and folks are either inside more or — the lucky ones —on a ski vacation, not to mention shoveling snow. But your business is still up and running. This...
Sampling: Part of well-crafted brand activation strategy

Brand activations are essential in giving life to a brand. While many brands are competing to be seen and heard on the digital field, only brand activations have the special ability to increase engagement between...
How to align your company culture with your brand promise

The best organisational cultures are aligned and focused on a common objective. It might be the purpose of the company, to sell a specific product, or to deliver the brand promise. When people align to...
5 steps to turn your side hustle into a thriving business

Ready to take your side hustle into the big leagues? There’s no time like the present to take that big leap into creating the business that you’ve been dreaming of, with more than 1.66 billion...
5 Reasons your small business needs a virtual phone system

Whether you’re starting a new business or hoping to grow an existing one, it can be daunting deciding how to spend your budget. What’s essential, and what should you class as a luxury? You probably...
What is brand identity… and how can you develop yours?

It’s been said time and time again. People don’t buy from faceless companies. They buy from people. And while that’s all well and good, the inescapable fact is that you run a business. And it’s...
Poor naming practices: What to avoid when naming your brand

Your brand name is a key part of your business because it establishes the tone for how all of your future branding exploits will go. A solid and effective brand name creates a connection for...
What is a white-label product and how can it benefit your business?

Amidst the cut-throat business competition today, the prospect of slapping your brand’s name on third-party merchandise and later on presenting it as your own can be irresistibly endearing. White-labeling, as it’s widely known, is sometimes...