All posts tagged "brand impact"

What is brand identity… and how can you develop yours?
It’s been said time and time again. People don’t buy from faceless companies. They buy from people. And while that’s all well and good, the inescapable fact is that you run a business. And it’s...
Poor naming practices: What to avoid when naming your brand
Your brand name is a key part of your business because it establishes the tone for how all of your future branding exploits will go. A solid and effective brand name creates a connection for...
What is a white-label product and how can it benefit your business?
Amidst the cut-throat business competition today, the prospect of slapping your brand’s name on third-party merchandise and later on presenting it as your own can be irresistibly endearing. White-labeling, as it’s widely known, is sometimes...
How your business can benefit from using promotional clothing
As a business woman, regardless of the sector you work in, you want to get your name out there. To get your company known. When it comes to making an impact for your brand, promotional...
Raising your brand’s profile in a loud marketplace
Stimulating growth is hard in any industry, but the toughest part of building your brand’s reputation is competing with the other loud brands in the market. It’s easy to say that a great business will...
The 3 power ways to build your business
The power of a great brand I started my marketing career at Procter & Gamble in 1990 followed by stints working for the 1996 Olympic Games and becoming Asst. Chief Marketing Officer at Coca-Cola so...
5 ingredients needed to build a brand personality
There is a common misconception that once you have a logo, you have a brand. People are confused when I say that your logo is not your brand, so the best analogy that I can...
How collaborations can be a driving force for brand awareness
Great things happen when we work together. These words couldn’t be truer when it comes to my values in business – and it’s why YMag® possesses a heartbeat like no other magazine. Beat by beat,...
Don’t let your brand get lost in the crowd
Branding is an essential component of any successful business. If your company looks just like all the other companies in the same sector, then where is the incentive for buyers to seek you out above...