All posts tagged "brand impact"
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Brand identity design: steps to create brand identity for a startup
This guide outlines the steps in brand identity design, when a startup or relatively new business needs to focus on creating the brand identity that will move it forward. The first months of starting a...
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How to boost your brand presence in different seasons
Winter season is when temperatures drop and folks are either inside more or — the lucky ones —on a ski vacation, not to mention shoveling snow. But your business is still up and running. This...
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Sampling: Part of well-crafted brand activation strategy
Brand activations are essential in giving life to a brand. While many brands are competing to be seen and heard on the digital field, only brand activations have the special ability to increase engagement between...
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How to align your company culture with your brand promise
The best organisational cultures are aligned and focused on a common objective. It might be the purpose of the company, to sell a specific product, or to deliver the brand promise. When people align to...
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5 steps to turn your side hustle into a thriving business
Ready to take your side hustle into the big leagues? There’s no time like the present to take that big leap into creating the business that you’ve been dreaming of, with more than 1.66 billion...
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5 Reasons your small business needs a virtual phone system
Whether you’re starting a new business or hoping to grow an existing one, it can be daunting deciding how to spend your budget. What’s essential, and what should you class as a luxury? You probably...
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Brand identity 101: what is a brand identity and how to develop it?
This guide outlines what a brand identity is, and the steps and strategies you can take to develop or improve your brand identity. It’s been said time and time again. People don’t buy from faceless...
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Poor naming practices: What to avoid when naming your brand
Your brand name is a key part of your business because it establishes the tone for how all of your future branding exploits will go. A solid and effective brand name creates a connection for...
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What is a white-label product and how can it benefit your business?
Amidst the cut-throat business competition today, the prospect of slapping your brand’s name on third-party merchandise and later on presenting it as your own can be irresistibly endearing. White-labeling, as it’s widely known, is sometimes...
