All posts tagged "brand marketing"
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Promotional items can boost your brand profile and revenue
This guide outlines why promotional items are an increasingly important marketing and branding tool for businesses. Success in business is something that we all strive for. If we begin an endeavor it is the goal...
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Restaurant design is key to restaurant branding: here’s why
This guide outlines the key factors in restaurant design that affect your brand marketing — and why. As soon as you’ve decided on the perfect location for your restaurant, it’s time to roll up your...
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Coupons marketing strategy: the pros and cons
This guide outlines the pros and cons of using a coupons marketing strategy for your business to increase sales and promote your brand. Using a coupons marketing strategy is one of the most effective ways...
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The five types of brand stories you need to tell
Brand stories are a powerful way to connect with your audience and engage your target clients demographic. Growing up I was never really into dolls, preferring to play football and cricket with my brothers. Needless to...
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How to make it easy for your perfect customer to find you
You’ve started a business. You’ve learned how to sell yourself, in order to sell your product. You’re in touch with your target market’s mindset, and you’re ready to deliver. There’s just one problem: Few people...
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How to boost your brand presence in different seasons
Winter season is when temperatures drop and folks are either inside more or — the lucky ones —on a ski vacation, not to mention shoveling snow. But your business is still up and running. This...
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The ABCs of mastering communication in your business
Great communication sits at the heart of any successful business. Whether you manage a small startup or a multinational organisation, mastering this concept should be a priority. While it may seem like a daunting task,...
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Marketing methods that really work
If you want your business to succeed, you need to have a strong marketing strategy. That much is clear. But it is often less clear exactly how you need to actually go about doing that,...
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3 Different ideas for promoting your brand
You may not think your business needs promotional items or that they are a waste of time when it comes to investing in your company. But actually, that could not be further from the truth...