All posts tagged "brand marketing"

  • Identifying your personal brand

    Identifying your personal brand

    Finding success as an individual is a lot like finding success as a business. If nobody understands who you are and what you bring to the table, they won’t show any interest in your offering....

  • How to find alignment with your brand

    How to find alignment with your brand

    A business’s brand plays a crucial role in the overall success of the marketing efforts put forth by the business. Sure, a small business that hasn’t focused on branding might have a few successful campaigns,...

  • How to boost your business with digital marketing

    How to boost your business with digital marketing

    If you want to grow your business in today’s world, you really can’t afford to miss the opportunities offered by digital marketing. Whether you choose to invest money or time, outsource to experts or rely...

  • Current trends in marketing

    Current trends in marketing

    Internet marketing is a rapidly evolving sphere but if you were to check out most business’s efforts, you’d realize quickly that many of them are struggling to keep up. Marketing in 2018 is massively different...

  • Raising your brand's profile in a loud marketplace

    Raising your brand’s profile in a loud marketplace

    Stimulating growth is hard in any industry, but the toughest part of building your brand’s reputation is competing with the other loud brands in the market. It’s easy to say that a great business will...

  • 8 Effective Offline Marketing Methods for Your Online Business

    8 Effective Offline Marketing Methods for Your Online Business

    For many business owners in the digital era, offline marketing is a thing of the past. After all, why bother printing off and handing out thousands of flyers when you can simply update your brand’s...

  • Changing your marketing mindset

    Changing your marketing mindset

    In my career in marketing, which spans 25 years, I have come across many mindsets in relation to marketing but the following are most prominent: – Marketing is easy, I just need to do a...

  • The 3 power ways to build your business

    The 3 power ways to build your business

    The power of a great brand I started my marketing career at Procter & Gamble in 1990 followed by stints working for the 1996 Olympic Games and becoming Asst. Chief Marketing Officer at Coca-Cola so...

  • Stories aren’t just for bedtime: Why PR needs storytelling to be successful

    Stories aren’t just for bedtime: Why PR needs storytelling to be successful

    In our digital-happy world, audiences are bombarded with countless messages. This online chatter makes it more difficult to make your brand’s voice heard. Long gone are the days when a single press release could gain...