All posts tagged "brand marketing"

How to boost your business with digital marketing
If you want to grow your business in today’s world, you really can’t afford to miss the opportunities offered by digital marketing. Whether you choose to invest money or time, outsource to experts or rely...
Current trends in marketing
Internet marketing is a rapidly evolving sphere but if you were to check out most business’s efforts, you’d realize quickly that many of them are struggling to keep up. Marketing in 2018 is massively different...
Raising your brand’s profile in a loud marketplace
Stimulating growth is hard in any industry, but the toughest part of building your brand’s reputation is competing with the other loud brands in the market. It’s easy to say that a great business will...
8 Effective Offline Marketing Methods for Your Online Business
For many business owners in the digital era, offline marketing is a thing of the past. After all, why bother printing off and handing out thousands of flyers when you can simply update your brand’s...
Changing your marketing mindset
In my career in marketing, which spans 25 years, I have come across many mindsets in relation to marketing but the following are most prominent: – Marketing is easy, I just need to do a...
The 3 power ways to build your business
The power of a great brand I started my marketing career at Procter & Gamble in 1990 followed by stints working for the 1996 Olympic Games and becoming Asst. Chief Marketing Officer at Coca-Cola so...
Stories aren’t just for bedtime: Why PR needs storytelling to be successful
In our digital-happy world, audiences are bombarded with countless messages. This online chatter makes it more difficult to make your brand’s voice heard. Long gone are the days when a single press release could gain...
6 Invaluable lessons musicians can teach you about marketing
What does it take to succeed in music? If you said “talent”, you’d only be partially right. While talent is essential, it’s often strong marketing that helps set artists apart in the uber-competitive music world....
How introverts can still build a strong brand
What most marketers don’t tell you is that it can be super difficult to brand your company when you don’t have the confidence or inclination to put yourself out there in a public way. But...