All posts tagged "Branding"

  • 5 rules for building a strong brand

    5 rules for building a strong brand

    Branding is integral to a business, especially a start-up as you want to create brand awareness and attract your target audience. We spent months planning the branding and key messaging for ZADI Training, ensuring that...

  • The 3 power ways to build your business

    The 3 power ways to build your business

    The power of a great brand I started my marketing career at Procter & Gamble in 1990 followed by stints working for the 1996 Olympic Games and becoming Asst. Chief Marketing Officer at Coca-Cola so...

  • How to tell if a branding agency knows what they're talking about

    How to tell if a branding agency knows what they’re talking about

    A bit of research into your agency goes a long way. When you start your journey into discovering different branding agencies, you need a look (more than a cursory one) at their roster of clients....

  • How brand storytelling creates authenticity for small businesses

    There’s of ton of advice and opinions floating around about how to appeal to audiences on a more emotional level. For example, building a dialogue on social media or investing in live content that makes...

  • Quick tips for improving your personal brand

    As an executive or entrepreneur, your personal brand is important when it comes to building your business and your career. But your time is limited, and improving your personal brand can be time-consuming if you...

  • 10 Ways to use SEO to drive sales and branding

    Without SEO, you could struggle to drive the traffic you need and convert into loyal buyers. Follow these 10 tips to improve your SEO over the next year. The end of the year is a...

  • What’s in a brand?

    “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’” Abigail Van Buren, the writer of Dear Abby...

  • Get your name out there! Crafting a brand image and raising brand awareness

    Your small business can have the best concept out there. You might have high-quality goods and services, and you may well have competitive prices. But if you haven’t got a strong brand image and have...

  • 4 areas where print advertising is better than digital

    While digital advertising is the hot sector of the marketing industry, there are times where tried and true measures simply work better. For example, print advertising remains a strong marketing tool along with branded free...