All posts tagged "business marketing"

Balancing the budget between online and offline marketing
For many years offline marketing was the only source of influence and information. However, in today’s digital world online marketing occupies leadership positions. According to the newest Pew Research Center analysis, 87% of Americans use...
5 Ways all business owners can take advantage of twitter
Don’t be fooled into thinking that Twitter is taking a back seat due to the popularity of other social media networks. Twitter is still holding its own, with almost 330 million people using it every...
5 Vital things working women should do in 2018 to develop their creative life
Today’s working women get occupied with their office work and they also have to focus on their family life, where they do not have time for themselves. As the year ends, all the working women...
How to make sales calls like a pro
Most people would prefer to chew through a wrought iron fence rather than pick up the phone to make a cold sales call. I was one of them. For far too long. And it affected...
Let’s banish imposter syndrome for good
If there’s one phrase I hate, it’s imposter syndrome. We’ve all at one time or another felt like we don’t know what we’re doing. That people will see through us and expose us as a...
12 things you should include in your Christmas marketing
Christmas: it’s a time of festivity, cheer…and sales! In the lead-up to the festive season, it’s important to make a bang with your marketing. If you’re preparing your Christmas marketing plan, we’ve put together 12...
How to create personas of your target customers
The way we conduct business and engage with clients and customers is changing at lightning speed. Traditional marketing – making cold calls, placing large print media advertisements and interruptive advertisements on TV – was all...
Brush up on your marketing skills
Marketing is one of the key building blocks for a successful business. It has become apparent, particularly in the last few years, that many people see marketing as one of the most important parts of...
Why social media is crucial for business
Marketing is a big world to get on with, and there’s plenty of ins and outs for you to know if you’re trying to run a business or get a job in the marketing sector....