All posts tagged "content marketing"

Content marketing 101 for beginners
Content, content, content. Content Marketing seems to be what everyone is talking about these days. In a overstimulated world of information and messages how do you get through to people in an endless stream of...
9 Things switched on people do to achieve success
Success. It means something different to everyone. Whether it is a luxury car, a home with an ocean view or a happy and health family, the pursuit of success is often hindered by one thing....
Time management for working mothers is child’s play
Time management, it’s something we all struggle with at times and children are no different. We’ve all had those days where we are frantically trying to get out of the house, just when we think...
Here’s how to be as philanthropic as the world’s wealthiest women
It seems that as a society we are becoming increasingly more selfless as we continue to donate more of our money away to helpful causes. According to statistics from 2017, online giving increased 12.1% compared...
The importance of getting your brand right first
For a business, branding is essential to making a memorable impact on potential clients. It can make or break a business. Branding gives clients a set expectation of what your business has to offer. It...
Don’t neglect your website: It could be your secret weapon in the mobile age
Today’s world is not only increasingly digital, but primarily mobile. Mobile traffic worldwide passed desktop traffic nearly two years ago and the gap between them continues to widen. Younger generations are not just mobile-first, they’re...
Women in technology: Have we really advanced?
The topic of women in technology and the issues they face is no secret. We only have to look at Google’s infamous memo or Amazon’s AI recruitment faux-pas to see that the industry’s gender inequality...
The rules of the ‘work game’ have changed. Do you know how to still play?
The rules of work have changed and to stay in the game you need to know how to adapt to them and, at times, break them. In the past, the rules of the game were...
Future proofing your business to thrive and survive for 2020 and beyond
I ran a masterclass this year on Future Proofing Your Career for a large organisation. It was a wonderful experience and highlighted, as a boss lady myself, the importance of knowing how to future proof...