All posts tagged "content marketing"
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3 Common mistakes driven women make
Driven women know how to make goals happen. When you want something done, you turn to these women to get it done. They are the barrier breakers of the world who take massive action to...
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4 things you need to be prepared for when starting your own business
If you’re an entrepreneur who is ready to take the plunge and launch a business, it’s important that you know where to start. Whether you’ve had successful ventures before, or you’re about to dive into...
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LinkedIn or LinkedOut: How to create a great LinkedIn profile picture.
A series of experiments by Princeton psychologists Janine Willis and Alexander Todorov reveal that all it takes is a tenth of a second to form an impression of a stranger from their face. That’s 0.1...
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Building a brand image that consumers will buy into
Successful branding is one of the most crucial features of any company’s marketing strategy. And it should be a priority for all business owners. In fact, studies show that 70% of marketing managers rank branding...
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Benefits of social media marketing for businesses
Social media marketing has become an essential marketing strategy to promote your business and attract new audiences. To stay in competition, businesses should engage customers with deals, offers and new products or services on social...
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A lesson in disrupting the status quo: Cathie Wood
Cathie Wood is considered among the top stock-picking experts in the game. But outside of Wall Street and the finance universe, few people are familiar with her name which is a shame given a very...
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Content marketing 101: Everything you need to know about the big changes
Correctly marketing your online business can seem like an overwhelming task. After all, there are so many different options to choose from. Luckily, there’s one type that everyone one knows and can be a great...
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Why we need to get better about asking for what we deserve
After running an Executive Search firm for over 25 years and being the Founder of Financial Executive Women (FEW), I was so disappointed to see when I interviewed female candidates, they would underestimate what their...
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5 ways to prepare for a role as a confident and effective leader and manager
Sometimes, fear and anxiety can overwhelm us when we have to approach our first leadership position. Being a leader requires the ability to lead people in doing a certain task. This can sometimes be a...
