All posts tagged "ecommerce business"

  • You have a small business idea and you are ready to build an ecommerce website to begin your professional journey into the online retail market. Even if you have lots of experience in the consumer products industry – ecommerce is a unique space. Always adapting and changing in response to customer interests and concerns, online retailing is far from being a static concern. Fortunately, building an ecommerce website for your small business is relatively easy, thanks to advances by platform providers and online services. With them, you can tackle most technical issues without a lot of hassle. Covering the Basics Do not consider building your own website from scratch, unless you are an expert in site design and backend development. And frankly, even then it can be a waste of your time. As a newcomers to ecommerce you might assume you will have to hire someone to do it for you, but that is not the case either. This is owed to the preponderance of ecommerce platforms offered at low cost. You can have a professional-looking website that represents you and your product line brilliantly. Further, with a wide variety of options for themes, layouts, logo makers, and color schemes, you can have the perfect website design, with a distinct look—even from a template. This saves you time and energy, while endowing you with a skilled professional to build the site of your dreams. As you are having your website populated, you can use your free time to develop a logo and a branding plan. Your logo should be simple and straightforward, but also visually stimulating to drive sales. You do not need an intricate design to be effective, nor do you need to stress too much about your logo. Most successful ecommerce sites feature logos that reflect the nature of the products they sell. For example, something reading related would do quite well if you sell books, Branding is important too. Taglines and positioning statements give you verbiage to postion yourself on social media and other marketing platforms. This hels you to develop a voice customers will come to know as your unique approach to ecommerce. Branded packaging and labled accessories like pencils or eyeglass cleaning cloths go a long way toward reinforcing your image with your customer base. Appearances are important in business. Getting your name in front of as many eyes as possible is a strong play. Branding and logo saturation could not be any easier, thanks to the social media age. Twitter, Facebook, YouTube and Instagram allow you a direct communication line with consumers. You can reach new audiences with the click of a mouse. On the go, mobile social media apps allow you to post your promotional materials, while hashtag campaigns enable your customers and audience to show off their purchases. A strong hashtag for you company, likely based on your positioning or branding statement, also allows your customers a way to promote you when they have a positive experience. You have hundreds of thousands of potential brand ambassadors waiting to tout you on social media all over the world— for free. All you have to do is give them something about which to be excited. Are Your Ready to Start Selling? Your website is only steps away from being the face of a successful ecommerce business. You can build your website quickly while staying true to your vision with templated ecommerce platforms. Given a good website drives sales, taking the time to build a great one now can lead to massive success in the future.

    Building an ecommerce website for your small business

    You have a small business idea and you are ready to build an ecommerce website to begin your professional journey into the online retail market. Even if you have lots of experience in the consumer...

  • 3 Ways to establish your ecommerce business

    Building an ecommerce business is an excellent option for modern entrepreneurs who want to get their first taste of running a commercial enterprise. But unless you are already experienced in this sector, you might find...

  • Why omnichannel marketing boosts eCommerce business

    The old “let’s do one thing well” mantra is dead. Or, at least, in the marketing world, where customers expect nothing less than perfection – basically, on every channel that exists. In fact, they don’t...

  • Online is a great place for business: Know the basics

    Online is a great place for business: Know the basics

    The internet is a great place for budding entrepreneurs. An online business has the potential to reach millions of customers with minimal resources. In fact, all you really need is a laptop, a wifi connection...

  • You don't need special skills to earn money online

    You don’t need special skills to earn money online

    There are so many ways to earn money online that you do not always need any special skills to be able to earn yourself some extra cash. With some online jobs you will learn as...

  • Become the owner of an ecommerce business even when you are middle aged

    Owning a business is not what it used to be. Now it is strongly connected with technology, and many businesses are now found online. Therefore, there is a common misconception that young people are better...

  • 7 Tools every e-commerce store needs

    7 Tools every e-commerce store needs

    Online sales have become the bread and butter for even brick and mortar businesses, while ecommerce sites are preferred by new businesses due to their lower overheads. Regardless of your business structure, you can always...

  • Amazon's patent on one-click buying has expired

    Amazon’s patent on one-click buying has expired

    We’re all familiar with the rush accompanying the realization you have to do no extra work to check out your cartload of goodies. After all, the more convenient the transaction is to complete, the more...

  • Sales tips on how to grow your ecommerce store

    Sales tips on how to grow your ecommerce store

    There are some top tier tips you need to remember when it comes to growing your ecommerce store. They are great for any type of store, from the established giant to the startup ecommerce shop....