All posts tagged "email campaign"

Email marketing personalization boosts results: the evidence

This concise guide outlines the evidence for personalization improving email marketing results, and how to do it. Companies use email marketing to reach customers at all stages of the sales retail funnel. From brand new...
Don’t be fooled: 4 Email marketing myths

Improve your email marketing and don’t be fooled by these common myths. Email marketing has been around for decades, with one of the first marketing emails being sent out more than 40 years ago. So...
Cold email templates and everything else you need to know about email outreach

Emails have emerged as a vital form of communication in today’s world of business. And yet, learning of the logistics that go into writing a good email isn’t as easy as it might seem. The...
3 tips to get connected to social media influencers

In the age where social media gurus are taking over the internet, using influencers for your business is a very strategic move. Social media influencers have extensive outreach, and their word has an impact. People...
Website content strategy: the 3 most important factors

If you’ve got a website, whether for business or pleasure, you’re probably looking to constantly increase your exposure. You want people to pay attention to you, you want them to learn from you if you...
Inexpensive marketing ideas for small business owners: 5 tactics

Marketing is often perceived as ‘difficult’ and ‘expensive’. In truth, it can be both of those things – but only if you overthink it and wilfully spend too much money. We have outlined the top...
How email is taking over your life – and what to do about it

Do you get that sinking feeling every time you open your email inbox and see just how many new emails have arrived since you last checked? Yeah, I’ve been there too. If you had told...
Why email marketing shouldn’t be ignored

Does anyone actually need more email? Rhetorical question. With inboxes getting more crowded by the minute, email marketing still ranks at one of the highest converting forms of digital media around. Higher than social media....
How communication will make you a more effective leader

Have you ever found yourself in a meeting and your mind wanders to another world? It wouldn’t be surprising if you said yes. The pace and demands of life and work continue to increase and...