All posts tagged "Featured"

  • Since the invention of the cellular telephone, and its advancement to the newer smartphones, marketers have identified and tried to maximize its marketing potential. With the recent rise in usership of mobile devices and the high time each person spends on their mobile device, marketers are innovating to tap into this impressive market of media-hungry consumers. The average person spends hours on their mobile device daily, and that number seems to continue to rise annually. The following timeline, based on data found on Websitebuilder, takes us through the rise of mobile marketing and key dates and events that helped shape a marketing revolution. 2000 - The first mobile ad was launched in the form of an SMS message. 2002 - The SMS becomes a mass media phenomenon, and SMS marketers begin using it as a mass media channel for a variety of brands. Many local restaurants are the first to use this form of mobile marketing. 2005 - Following the trend, Nike, the sports apparel giant, and Pontiac, the American vehicle producer, launch large-scale SMS campaigns. 2010 - QR codes (Quick Response Codes), a form of the matrix-style barcode, is invented and adopted by marketers. The codes, initially used by Japanese car-manufacturers, use a two-dimensional image to route a mobile to a specific Internet address or database. Also, during 2010, tech giant, Apple, launches their mobile advertising platform iAd 2011 - Mobile marketing is recognized as a major industry, worth 14 billion USD, at the time. 2012 - Facebook launches mobile ads on its mobile platforms and apps. Facebook ad marketers now can target the mobile market directly through Facebook. 2013 - Mobile revenues soared to 3 billion USD in the first half of the year. This represented a growth rate of 145%, up from 1.2 billion USD, during the same period the year before. The triple-digit growth solidified the value of mobile marketing as a key emerging marketplace. 2014 - The mobile marketing industry experienced a worldwide growth of 65%, up from 19.3 billion in 2013. The growth was especially strong in emerging markets, as more of the global population joined the mobile phone revolution due to lower-priced handsets in those markets. 2016 - Mobile devices overtake desktop devices in Internet usage as even more of the global population get online through a barrage of cheaper smart phones. Also, advances in connectivity, through higher speed 3G and 4G networks worldwide, help contribute to the internet usages skyrocketing on mobile devices. 2017 - Mobile e-commerce, that is, transactions are done by a mobile device, is calculated at 34% of all e-commerce worldwide. The number is expected to double during the present year of 2017 and will account for over 50% of global e-commerce transactions by the end of 2017. Since 2002, the mobile devices most of us have with our person, for the majority of the day, have become integral tools to marketing initiatives, for a wide assortment of products and services. The growth in the mobile sector will continue and is a platform and segment of the marketplace that cannot be ignored. It has considerable growth potential in the years to come. Look for mobile marketing to dominate the way marketers market in the foreseeable future.

    Mobile marketing: A timeline to industry dominance

    Since the invention of the cellular telephone, and its advancement to the newer smartphones, marketers have identified and tried to maximize its marketing potential. With the recent rise in usership of mobile devices and the...

  • Are you a part of someone’s upturn plan?

    Are you a part of someone’s upturn plan?

    It’s true, in case you have not heard that the “Great Recession” is about to become the “Great Awakening” — as economic conditions continue to show signs of recovery, companies and businesses all around the...

  • Want to start a business but hate the home office idea?

    Want to start a business but hate the home office idea?

    More people are starting their own business than ever because it is attractive for many reasons. You are your own boss, you have control over who you work with, who you service, and you can...

  • How to confront a difficult colleague

    Most women get into business because they’re excited about creating and sharing ideas and developing projects to their full potential. But what just as many tend to find after a few months or years in...

  • Four ways to run your business better

    Four ways to run your business better

    There are dozens of reasons or causes espoused as to why a business is struggling or not meeting expectations – cash flow or lack thereof, the environment, the strength of the currency, lack of sales,...

  • Why the power and structure of story matters to your bottom line

    Why the power and structure of story matters to your bottom line

    Think of the last good movie you watched. It likely had creative visuals, a compelling script, music, rhythm and heroic characters. All these elements came together and made you feel something. They made you feel...

  • Women growing in a man’s world – secrets to success

    I’ve been reflecting on what it means to be a working woman in today’s world. Growing up, I was lucky. I learnt from the best, my father. When I was a child, he would say...

  • Exercising during work boosts productivity

    The generation of Millennials makes up around a third of today’s workforce. Since Millennials have joined the workforce they have brought numerous changes to the work environment. Many offices have shed dress-codes, focusing on making...

  • Why seeing equals spending: the power of animated explainer videos

    When it comes to information processing, seeing really is believing. Consider your own behaviour: how do you read, learn or consume information? For most of us, it’s visual. Approximately one-third of all online activity is...