All posts tagged "online marketing"

  • How to generate leads for your B2B business

    How to generate leads for your B2B business

    Online marketing may have made a lot of things possible, but it does not make B2B marketing easy. Generating leads can still be a challenge despite the various options available. The usual channels remain on...

  • The importance of affiliate marketing in online business

    The importance of affiliate marketing in online business

    Affiliate marketing in its simplest form means that an online business pays an external website or source for driving traffic or sales through its referrals. The more traffic and sales that come as a result...

  • Balancing the budget between online and offline marketing

    Balancing the budget between online and offline marketing

    For many years offline marketing was the only source of influence and information. However, in today’s digital world online marketing occupies leadership positions. According to the newest Pew Research Center analysis, 87% of Americans use...

  • What I’ve learned from 5 years of freelancing

    What I’ve learned from 5 years of freelancing

    This year is my 5-year anniversary of leaving a great full-time job to become my own boss and set up my own consultancy: Refresh Marketing. I never imagined that I would run my own company,...

  • Why email marketing shouldn’t be ignored

    Why email marketing shouldn’t be ignored

    Does anyone actually need more email? Rhetorical question. With inboxes getting more crowded by the minute, email marketing still ranks at one of the highest converting forms of digital media around. Higher than social media....

  • Top 5 Advantages of boosting your business with an online presence

    As incredible as it sounds, Christmas is just around the corner. Now is the perfect time to get your Christmas promotional plan together to maximise the holiday season frenzy. You are already aware of the...

  • How to become a freelance event planner

    How to become a freelance event planner

    Event planning can be an incredibly lucrative career. That’s because not that many people think they can just plan events. And so, the competition isn’t that great even while the need remains high. After all,...

  • Three fundamental tips for improving your company’s SEO

    Three fundamental tips for improving your company’s SEO

    Starting your own business is always an exciting experience, however, it’s going to take some hard work and dedication to ensure that your company starts to turn over a profit in the coming months and...

  • 5 Steps to creating a wildly successful Instagram business account

    Whether you’ve been an Instagrammer since the app’s inception, or have only recently jumped on the bandwagon, Instagram is a modern marketing platform that is just full of possibility for any business owner. And whilst...