All posts tagged "social media marketing"

  • Small businesses take over social media

    Getting noticed amid the sea of businesses on social media can be a constant struggle for a small business. Avoid getting lost in complicated social media marketing advice. Focus on your small biz strengths and...

  • Social media 101: Superficial attention vs valuable attention

    There are basically two types of attention generated by online social media interaction. Superficial attention and valuable attention. The smart businesswoman will learn to differentiate between the two. The first is from posts created purely...

  • Social media marketing: get the basics right first

    A big part of every social media marketing strategy is your content. But, what should you post, and where? This guide will tell you all you need to know: Text First and foremost, you need...

  • Why visual storytelling always wins social media marketing

    Savvy marketers know there’s a very big difference between social media marketing and selling. Marketing has the primary job of raising awareness of the brand, encouraging likeability with the right audience and earning trust through...