Boss Lady

Things to improve in your business this year


If you would like to improve your business, chances are that you will have to make some small changes and develop your own skills and capabilities at the same time. It is crucial that you pay attention to the bottlenecks in your business that hold you back from growing and improving your profits. Below you will find a few tips on how to get started with your financial, risk, and skills review.

Your marketing

In case your business is not generating enough leads to get you more customers and grow, you will have to look at your marketing strategy for last year and make some improvements. Are you shooting in the dark or trying everything giving up before your message would stick? It is recommended that you focus on outcomes and not processes and create an effective sales funnel that will help you turn visitors into customers.

Financial planning and management

As a business owner, it is important that you ensure you are getting paid on time by your clients and all your contract terms are clear. If you are not sure how to track and trace your payments and send automatic reminders to clients, you should contact a small business finance professional who will give you some important tips on improving your cash flow.


We know that we need a website and business premises, but often don’t consider how to protect them. It is crucial that you review your hosting package and your server security to protect your assets and your customers. At the same time, the security aspects of your business premises might need to be looked at.  From investing in a CCTV system at your business to creating an access control for employees and backing up your data to the cloud, there are several things you can do to improve your business security.


If you have already set business goals for the new year, you will need to list the things you need to achieve to enable yourself and your team. Investing in training and development might be something you haven’t thought about yet, but it will get you a lot of return and help you get to where you want to be in your business faster.

Risk management

Managing your business risks is important if you would like to survive the hard times. You might think about regulatory risks and competition only, but do you know what you would do if you had to face an expensive court case over an injury your company caused to the member of the public or one of your employees was involved in an accident using one of your fleet vehicles? If you haven’t got the answer to the question what is public liability insurance? yet, it might be time to start doing your research.

When looking to improve your business and growing your sales, there are certain areas you should pay attention to that will help you reduce your risks and increase your capabilities.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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