Women In Business

Is it time to spring clean your business?

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Even when it is not spring, it’s a great time to hit refresh on your business. What needs to be done in your business which you’ve been putting off? How can you better position your brand or connect with your target audiences? What foundations can you lay now that will pay dividends in the months ahead?

Here are five things worth focusing on as part of a ‘spring clean’ of your business.

1. Get productive 

One of the best ways to transform your business without requiring a big financial investment is to make your business as productive and efficient as possible. How are your staff spending their time? Are your costs under control? Where can you find efficiencies? What can be accomplished more quickly or more effectively? What bottlenecks are holding your business back?

Review your profit and loss reports to find any hidden costs that you may be able to cut. Leverage automation tools where possible to reduce manual handling and save staff time. Use time tracking and reporting tools to get a good understanding of how everyone’s time is spent. Map your processes to ensure that everything is documented, saving time on future training and onboarding.

There are countless things you can do to make your business more productive and efficient, and once you implement them you’ll never look back. 

2. Refine your customer retention strategy 

Now is a great time to revisit your customer retention strategy. This is one area where many businesses fall down. It can be easy to focus on customer acquisition without paying attention to customer retention – even though studies have shown that acquiring a new customer can cost anywhere from five to 25 times what it costs to retain an existing one.

With less than three months left until the end of the year, Spring is a great time to make customer retention a priority. Whether the end of year period is a busy one for your business or a slow one, now is the perfect time to ensure your customer retention strategy is spot on.

If the Christmas and end of year period is busy for you, you’ll want to make sure you’re not neglecting your current customers as things ramp up and that you have a great strategy to nurture and retain any customers you win in this period.

Alternatively, if this period is slow for you, then you want to make sure that you retain your current customers so you’re not playing catch up on customer acquisition in the New Year. 

3. Update your business stationery 

Updating your business stationery is often one of those items that can sit on the to do list for months. While it’s something you know you want to do, it can be easy to put other things first.

If your marketing material, signage, posters, templates, letterhead, business cards and more are looking a little tired or don’t reflect your current brand it may be time for an update. This is the time to consider whether your branding is serving you. You may opt to undertake a full brand refresh to your logo, colours and other brand elements, or simply refine your business stationery within the current confines of your branding.

By focusing on updating your business stationery now, you can start the New Year off on the right foot. 

4. Refresh your web presence

Now is a great time to audit your website, social media channels, Google Business listing, email marketing and other digital channels to ensure that your web presence is optimised. Check for any inaccuracies to be rectified, make sure that all channels represent the brand well and are performing optimally.

It’s a good idea to start with your website. We all know how quickly a website can become outdated. Does your website look professional and reflect your branding? Is it optimised for SEO? Is it being updated with new content regularly? Is the user experience optimal? Do you need to consider new functionality?

Ideally you should be auditing your website every year, otherwise before you know it years will have passed and your website may no longer cut it. 

5. Declutter your physical and digital spaces

Spring is a great time to refine your physical and digital spaces. Start with your office space. What items can go or be relegated to storage? What items would improve the space such as creating break out or informal meeting spaces? Is there anything in the office environment keeping people from doing their jobs well?

Next it’s time to turn your attention to your digital spaces. Audit how you store and organise documents. What can be archived? Is everything saved where it should be? Do you have file naming conventions in place to make things simpler? Are your documents secure? Are you backing up? Use this time to unsubscribe from email lists you no longer want to be a part of or focus on achieving the elusive ‘inbox zero’.

These simple changes can make a world of difference to making employees’ lives easier or more enjoyable.

Win a business refresh

Does Your Business Need A Refresh? Whether it’s updating your business stationery, printing new marketing material or refreshing your posters and signage, Kwik Kopy can help. Win a $2,500 Kwik Kopy voucher to spruce up your business! There are six vouchers to be won. To enter, simply tell us in 25 words or less why your business is due for a spruce up here. Entries close 30/11/2018. Read the full Terms & Conditions here.

About Karin Ingram

karini@thebusinesswomanmedia.com'

Karin Ingram is Marketing Manager at Kwik Kopy, a corporate design and print solutions company which provides graphic design, business cards, stationery, brochures, catalogues, posters, banners and signage for businesses across Australia. Kwik Kopy Australia was established in 1982 as a Master Licence holder from the Kwik Kopy Corporation U.S.A and has grown to operate over 90 franchises throughout Australia today. www.kwikkopy.com.au

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