Boss Lady

The 4 top marketing tools to grow your online brand

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Growing your online presence in today’s fast-paced and tech-powered era is one heck of a task. Your brand can easily get lost among thousands of other websites and businesses. You need to grow and maintain your business’s online presence by ensuring that your target audience can easily find your brand without much effort.

If your target audience doesn’t find you at all or it requires them to do some digging, you need to work hard on your online presence.

How to do it?

By improving brand awareness, reputation, and making sure that you are present on all the channels where your target audience hangs out and spends time.

This isn’t a one-time task. You need to constantly work on growing your online presence. The moment you’ll stop, your brand will be lost quickly and most likely replaced by some other brands.

Growing your business’s online presence needs resources and tools. It isn’t something you can do manually – not anymore. There are tons of tools and apps that help you in growing, promoting, and maintaining your online presence. Using these tools is the best way to move forward and stay on the top of your marketing game.

The following vetted list of top tools to grow your online presence is what you need to get started:

1. Ubersuggest

Ubersuggest is one of the best freemium tools to grow your online presence. It is a feature-rich keyword and SEO tool that provides you with a complete overview of your online presence, website ranking, backlinks, and more.

You can use its keyword ideas to find relevant keywords that will help you rank for the right keywords. Enter a keyword to view its search volume, difficulty, top ranking pages, content ideas, how many backlinks you need to rank for the keyword, and several other details.

The content ideas section is very helpful in finding top content that ranks for your keyword, estimated traffic each page receives, the number of backlinks pages have, and social shares.

This helps you come up with content ideas that are most likely to rank high in SERPs and will be shared on social networks. Next, you can scan your competitors to see where they’re getting backlinks from and what keywords they’re targeting. This gives you an idea of where to get backlinks from and what keywords to target based on your competition.

You can also audit your website with Ubersuggest. You’ll get all the details including health score and crawl errors and warnings that need your attention. Fixing critical issues on your website will improve its visibility in SERPs. Additionally, you can track keywords and see how your ranking fluctuates for your preferred keywords.

Key Features

  1. Easy-to-use keyword research tool
  2. Multi-purpose SEO tool that lets you do a lot of things (e.g. competitor analysis, backlink analysis, keyword ideas, website audit, etc.)

2. Mention

Mention is a leading tool to monitor, listen, and engage with your audience on the internet. If you want to grow your online presence, Mention is a must. You can be where your target audience is and it shows you where your audience hangs out and what it posts about your brand. For example, if your audience uses Twitter, you need to be active on Twitter to put your brand in front of the right eyeballs.

Mention will tell you where exactly your audience hangs out. You can activate alerts that you want to track (e.g. your brand name, website URL, and primary keywords) and it will start monitoring those alerts. Mention monitors more than a billion sources daily and sends you notifications based on your activated alerts.

It also monitors audience sentiment and tells you how your audience feels. This is, however, a Pro feature but very useful for online presence growth and reputation management.

Key Features

  1. Monitor and analyze your brand all over the internet
  2. Manage your brand and spy on competitors by activating relevant alerts
  3. Free to use with limited access to features.

3. MailChimp

Growing your online presence has a lot to do with your existing customers and subscribers. You need to actively engage and grow your relationship with existing customers, else they’ll switch. When it comes to engaging with existing customers, MailChimp is the right all-in-one tool.

It is an effective email marketing tool that offers you a lot of advanced features such as marketing CRM, A/B testing, surveys, automation, retargeting ads, and more. Behavioral targeting helps you target subscribers based on their purchase behavior. For instance, you can send an email to customers who haven’t purchased anything in a month, or you can target them via a retargeting campaign and bring them back.

You can create landing pages and popups by selecting templates and tweaking them, you can run Facebook and Instagram ads, and retargeting ads on Google, Facebook, and Instagram. Being with your subscribers and customers wherever they go on the internet is made possible by MailChimp.

Key Features

  1. An all-in-one marketing platform for business of all sizes
  2. Gives you full control over marketing CRM, several marketing channels, and branding
  3. Comes with a free plan that lets you enjoy MailChimp with restrictions.

4. Hootsuite

Social media plays a pivotal role in your online presence growth. You don’t just have to be on all the social networking sites, but you need to actively engage, constantly monitor, and analyze data from all the social networking sites to maintain and grow your brand positively. Hootsuite is a perfect tool that helps you manage several social media accounts from a single dashboard.

It has an easy-to-use dashboard that is fully customizable. You can manage all your social media accounts from the dashboard, quickly publish and schedule posts, engage with your followers, manage hashtags, monitor trends and mentions, and run ads directly from the Hootsuite dashboard.

It supports all the leading social networks including Facebook, YouTube, Instagram, LinkedIn, Pinterest, and Twitter. You can add multiple accounts, manage pages, and business accounts from the same dashboard.

Key Features

  1. Manage all the social media accounts from one dashboard
  2. Curate, schedule, monitor, analyze, and advertise on all the supported social networking sites
  3. Free plan lets you manage three social media accounts with limited access to features.

Conclusion

These top tools to grow your online presence aren’t just free to get started with but they’re easy-to-use and provide you with tons of features. Using these tools is more than enough to grow your business’s online presence and take it to the next level.

At the end of the day, it all comes down to how you use these tools. What actions you take based on the data provided by the tool and how you use the tool for decision-making make all the difference.

About Karli Cowan

karlic@thebusinesswomanmedia.com'

Karli Cowan has for decades been one of the all-too-few women in the automotive industry, and is committed to helping women better negotiate the male-dominated industry.

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