Women In Business

The best tools for tracking customer relationships


Customer relationship management or CRM is the most effective approach in creating and maintaining relationships with customers or clients, but it also improves other aspects of a business. For instance, CRM improves sales, contributes to branding, enhances staff satisfaction, and allows the entire department (or company) to focus on more demanding processes. A wide array of customer relationship management tools is available nowadays, and the best options for your business are listed below.

1. Salesforce.com

The Salesforce is an on-demand CRM software specifically created for small, midsize, and enterprise organizations with an emphasis on sales and support. This cloud-based platform was founded in 1999 when it pioneered the revolutionary idea of replacing traditional desktop CRM software with a cloud option. The reason behind this is simple; Salesforce wanted to make CRM tool accessible anytime from anywhere, which is ideal for people who are on-the-go.

Benefits of using this software are numerous including:

  • Marketing automation
  • Sales management
  • Partner relationship management
  • Customer service

The platform allows you to manage customer accounts, track sales leads, conduct and monitor marketing campaigns, and so much more.

2. Infusionsoft

Infusionsoft is a web-based CRM platform created for small and midsize businesses to help them improve customer relationships and generate more leads. The tool features various sales and marketing automation features that help you track new opportunities and convert more leads faster than before. More than 125,000 users trust Infusionsoft, which confirms the quality of its performance.

What’s practical about this tool is that you can import and store online and offline contacts at one place. Infusionsoft instantly logs every engagement with clients and generates automated follow-up messages. These messages are based on the overall level of customer’s engagement. If you prefer using all-in-one software, then Infusionsoft may be the solution you are looking for.

3. Pipedrive

Just like Infusionsoft, Pipedrive is a web-based CRM platform. It is designed to allow businesses to plan sales activities and monitor deals easily. Bearing in mind you, actually, can’t control the outcomes Pipedrive’s developers created a unique tool that allows you to plan your sales activities into detail to avoid leaving anything out.

The visual pipeline allows you to manage your deals and stay organized. The operation is cloud-based, meaning you can access it from multiple devices. Pipedrive integrates with different CRM tools to transfer contact details or communication history as well as other important customer info across various platforms. This is yet another good CRM tool that you can use to improve overall business performance.

4. Zoho CRM

Zoho CRM provides small to large-sized businesses or organizations a complete CRM solution for management of sales, marketing, customer support and service, and inventory management. Basically, all these features are available on a single platform.

The software gives you detailed insights into running your business and information is presented in a way you can use it. Don’t you hate those complicated insights that leave you confused? Luckily, with Zoho CRM that doesn’t happen.

In addition, users alto receive a solution to simplify their processes for greater efficacy. A major benefit of Zoho CRM is the opportunity to communicate with customers in multiple ways and respond to their problems in a timely manner.

5. Less Annoying CRM

Less Annoying CRM caters to the needs of small businesses. After all, small businesses are on a tighter budget and need an affordable yet simple platform to manage their customer relationships. Less Annoying CRM is incredibly easy to use and setup only takes a few minutes.

The platform offers a cloud-based deployment, multiple configuration options, and a dashboard with projects, contact information, files, and other important data. What makes Less Annoying CRM so practical is that you can use it to track leads, manage contacts, and to keep up with the follow-ups.

CRM stats

  • It is estimated that the growth of CRM software will reach more than $36 billion in 2017
  • Most important CRM features, according to users, are ease of use (55%), schedule management (27%), ability to get clear snapshot (18%)
  • Mobile access to CRM increases sales force productivity by 14.6%
  • Companies that have mobile CRM enabled have higher percentage of reps achieving their sales quotes (65%)
  • 82% of customers will leave the business if they think you don’t care about them
  • 1 in 2 people will tell their family about a negative experience with some company

Customer relationship is one of the most important factors that influence business success. It is not just about responding to their problems in a timely manner or generating leads, adequate customer relationship strategy improves the reputation of your brand, increases productivity, helps the entire company in general. Nowadays, it is enough to use tools you can easily find online. These tools use a multifaceted approach toward exceptional CRM. All you have to do is to opt for the tool that matches your company’s needs.

About Tom Jager


Tom Jager is professional blogger. He works at A-writer. He has degree in Law and English literature. Tom has written numerous articles/online journals. You can reach him at G+ or Facebook.

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