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Understanding how digital marketing works


Digital Marketing is the new buzzword every business wants to incorporate, particularly since the world moved to a stronger digital focus during the coronavirus pandemic. But most companies struggle with the implementation bit.

So, in this article, we have decided to help you with not just the implementation but everything you need to know about the mechanism of digital marketing as well.

But, let us first see what digital marketing actually is and cover some of the digital marketing fundamentals. Digital marketing involves the usage of electronic devices to get your message across. This message is usually directed at your target audience, which is most likely to show interest in your product. Depending on where your TA is, you can pick a channel for marketing. Nowadays, since everyone has access to a phone and the internet, digital marketing has primarily become about the internet!

So, in this article, we are going to explore how digital marketing works keeping the internet channels as our primary subject.

The online channels for digital marketing include your website, social media, podcasts, video streaming platforms, landing pages, and blogs.

Depending on which platform we are talking about, there are various types of digital marketing. This is how digital marketing works for each sub-type.

  • Social media marketing:

To have a strong brand presence online, you should get on as many social media channels as possible. Every brand at least has an Insta, Facebook, and Twitter handle these days. You can use quality posts, cross-promotions, and paid boosts for your posts to give your social media higher visibility.

  • Website marketing:

Your website is your online whereabouts. This is where your leads come, but they would leave as your loyal buyers if you do your website and customer service right. Your website, if done right, would tell your leads about your services, products, team, and more. The main goal here is to makes the process of purchase easier and smoother. To ensure that, you would need a mobile-friendly layout, a simple design, and great landing pages. All this can be handled by a great digital marketing team such as Uplers. They not only help you maximize your reach but also your conversion while staying budgeted throughout.

  • Content marketing:

To make the purchase easier, you would have to provide your leads with helpful content. This can be in the form of blogs, videos, courses, podcasts, etc. The internet is already full of bundles of blogs and videos. To stand out, you should ensure your quality and quantity are both well-maintained. Your content should keep your customers hooked and your leads curious. The best way to do that is to make content, which makes sense for your TA. You should also make engaging posts to lure them into telling you what they want. Feedback surveys and forms should be regularly rolled out via emails so that you can make your consumers participate more and help you devise your future plans.

  • SEO marketing:

You want your business to gain more visibility, right? Don’t worry! There are various ways of doing so! You could go for paid advertising, which we shall discuss later. However, if you want to do so in a more organic approach, you would have to go for Search Engine Optimization techniques. SEO involves the usage of the right keywords in the right amount. You should also pay attention to your images, website speed, backlinks, inbound links, outbound links, etc since they determine how proper your site would be for SEO to work.

  • Paid advertising:

If you want to see fast results, you can opt for a Pay-Per-Click or PPC model for your ads. Here, you only pay for ads when someone clicks on them and visits your website. There are various other models you can pick from. However, PPC ensures maximum output in the minimum input for any budget.

  • Email marketing:

Although we live in the age of snaps and WhatsApp, emails still remain a  powerful marketing tool. You can use email marketing to inform your customers about sales, discounts, new launches, product success, any updates, etc. You could also use emails to get your leads interested in buying your product someday. For a successful email marketing campaign, you need a template, which goes with every device your mail recipients could be using to engage with you. You need a catchy subject line, elegant content, minimal layout, and the right time when you send out the mail also matters.

  • Affiliate marketing:

This is where you use other brands for your marketing. You could go for guest posts or sponsored posts. You could pick from so many social media influencers to hire as your brand ambassadors. The idea here is to reach your TA using brands that already have the reach your desire.

This, in brief, is how digital marketing works to make your business shine. Of course, there are more details to each of these points. To know kore, you should get in touch with a marketing expert who can help you maximize your growth.

About Sheryl Jones

Sheryl Jones is the Sr. Marketing Specialist at Uplers who has a great experience in designing well-defined user journeys across the digital marketing domain. She leverages her digital marketing expertise to help businesses draw significant ROIs.

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