It’s amazing how many hours can be spent stressing about the perfect ideas for corporate gifts. And as savvy as your company website might be, nothing makes a statement quite like unique corporate gifts. Gifting SWAG (Stuff We All Get) to potential clients, customers, and employees, is a great way to build your brand’s reputation through repeat exposure.
Keeping this in mind, it is vitally important to choose ideas for unique corporate gifts that are of relatively high-quality,and that have some level of functionality. Useless gifts will get tossed to the side, and never thought of again, perhaps even being thrown away. More functional gifts will earn their place in a drawer, or on adesktop for guaranteed continual exposure.
The world of business has digitized more than ever before, and that is why a physical gift that one can hold and keep, feels exceptionally personal and gratifying. It also builds on a sense of trust for the company, which is another reason why high-quality standards should be met. Imagine the psychological impact of, even a simple pen, imprinted with your company’s logo, breaking and oozing ink onto important documents, or an expensive shirt. Suddenly, the leaky pen becomes a symbol of your company.Even if you’ve done everything else right, there is now, quite literally, a stain on your reputation.
One-to-One ideas for corporate gifts
Business partnerships are all about relationships. Maintaining those relationships is equally as important as any other aspect of your business, if not more important. After all, if not for your clients, customers, and vendors, your business may not exist at all. Taking the time to encourage and support clients, customers, and employees, in their personal and professional advancements, can only reflect well on your company.
When choosing a gift for a client, take their needs into account. Giving your customers what they want shows that you care about them and want to stay in touch with them. Are your clients well-known foodies? Send them a selection of the best wines, along with some local treats that will remind them of your company.
Are your clients avid sports fans? Send them a hat or hoodie with their favorite sports team, and a smaller, less obtrusive insignia of your company. Were they recently promoted, or did they change careers? Send them a book related to professional development, and success, along with a request to meet to talk about abusiness collaboration.
One-to-Many ideas for corporate gifts
This strategy allows you to reach a greater number of people, but it doesn’t mean that you have to sacrifice personalization. What are the ideas for corporate gifts that best represent your industry? Everybody uses pens, key chains, calendars, and magnets. Thinking creatively, and working with creative professionals, will help you design these gifts with the essence of your company in mind. For example, an ophthalmologist might have magnets in the shape of an eye; or for a car dealership, a car-shaped key fob. These are sure-fire ways to keep a positive connection with current and potential clients and customers.
Ideas for corporate gifts that encourage a healthy lifestyle
An integral aspect of business is the selling of an experience; the promise of a bigger, “badder” self, and lifestyle. People gravitate toward items that hold a promise of this vision. Ideas in this category include:
Encourage excellent teamwork
There is no “I” in team, as they say, and strengthening the bonds between employees will enhance their company morale.
Ideas for corporate gifts to honour people
Sometimes it is necessary to put a bit more effort into your corporate gifting. It might be an exceptional time for honoring an individual’s retirement, advancement, or when he or she is receiving an honorary award. For these special events, consider these distinctive gifts:
The key to choosing the right ideas for corporate gifts, is to remember what you are attempting to demonstrate your company’s mission. Honoring clients and employees with these types of physical gifts, allows them to tangibly see and know that your company truly has heart.
