Virtual reality in real estate marketing: uses and benefits


This guide outlines the uses and advantages of using virtual reality in real estate marketing today.

In the past few years, virtual reality (VR) technology advancements have revolutionized the real estate industry. From virtual staging to 3D rendering, realtors and home buyers are taking advantage of the latest innovations. Indeed, VR technology is a perfect fit for the industry, making the home-buying process far more efficient and enjoyable.

Perhaps, you’re already wondering how real estate is leveraging the power of virtual reality to improve the home-buying experience. Here’s a look at how VR in real estate can be used for virtual staging, 3D rendering, and virtual tour real estate. Moreover, you will learn how it can benefit both home buyers and sellers.

Basics of virtual reality in real estate

In the ever-evolving world of real estate, virtual reality (VR) technology is changing the game. Indeed, virtual reality in real estate allows prospective buyers to “walk through” a property without being physically present. Moreover, potential buyers can take an immersive tour of a property with a simple VR headset. Using this technology, agents, and sellers can make their properties more attractive to buyers and close deals faster than ever.

As technology progresses, more and more companies are investing in this field. One of the most notable pioneers in the industry is Matterport. The company raised over $56 million within the first year of launching 3D virtual reality estate tours. Another example is Google, which acquired Israeli startup Cortex, a provider of virtual reality services to the real estate industry, in 2021.

VR technology in real estate has many applications. It can create 3D models of properties, allowing buyers to get an accurate sense of size and layout. Moreover, it can provide virtual tours of properties. That way, buyers can view the home from different angles and explore it at their own pace. Finally, virtual staging services allow sellers to quickly and easily furnish their to make them look more appealing.

How virtual staging works

Virtual staging is a process for virtual reality in real estate that involves using computer-generated images to create an enhanced version of a real estate space. This technology allows realtors and homeowners to customize the look and feel of a home before listing it for sale. With virtual staging, virtual furniture, artwork, and other furnishings can be added to create a lifelike atmosphere and attract buyers.

Arguably, the first step is to take high-quality photos of the space. The company performing the virtual staging service then uses them to create a virtual environment. Next, they create a digital model of the space, including walls, floors, and ceilings. Once the model is complete, the virtual furniture and accessories can be added to the model.

Virtual staging allows realtors to make a space look more appealing to potential buyers without investing in physical furniture. By virtually changing the space’s look, they can show prospective buyers what it could look like when furnished. This process also makes making changes quickly and cheaply easier than physically staging a room.

Furthermore, the method presents a realistic view of how the space could be used without purchasing or renting furniture. It also eliminates the need for a photographer or staging company to come in and rearrange the furniture and props. Ultimately, it saves time, money, and energy, making it an ideal solution for realtors and homeowners.

Benefits of Virtual Staging

Virtual staging has become increasingly popular in the real estate industry for its many benefits. With virtual staging, real estate agents and property owners can save time and money while presenting a home in the best possible light. Here are some of the advantages that virtual staging has to offer:


Virtual staging is much more cost effective than traditional staging, which requires costly furniture rentals and may need to be replaced or moved between properties. With virtual staging, there is no need to purchase or rent any furniture – everything is done digitally. This saves not only time but also money.

Accurate And Reliable

Virtual staging is also extremely accurate. Traditional staging often involves guesswork and relies on the designer’s vision of a room’s appearance. With virtual staging, however, all of the furnishings and decorations are digital, so the results are always accurate and reliable.


Another advantage of virtual staging is its flexibility. Suppose a homeowner wants to change their decor or add different furniture. In that case, it can all be done quickly and easily with virtual staging. This makes it ideal for properties that have frequent changes in occupancy or need to be refreshed periodically.

Quick Turnaround Time

Finally, virtual staging is much faster than traditional staging. Virtual stagers can work quickly and efficiently to get a property ready for sale in a short amount of time. This means that real estate agents can move properties quickly and get them sold quickly – all without the cost and hassle of traditional staging.

Future of virtual reality in real estate

Virtual Reality (VR) technology is quickly becoming an invaluable tool for the real estate industry. In 2016, Matthew Hood of Sotheby already predicted the potential to showcase properties and create powerful immersive experiences for potential buyers using VR. 

Surprisingly, Virtual Reality technology already started to revolutionize the real estate industry. By incorporating VR, real estate agents can provide more detailed virtual tours of properties that allow buyers to truly experience a property’s layout and features. Buyers will be able to better understand a property’s dimensions and visual appeal, allowing them to make a more informed decision when purchasing a home.

Real estate agents could also use virtual reality technologies like augmented reality (AR) to create 3D models of a property before construction has even begun. This would allow potential buyers to envision their dream home and better understand the design choices they could make before investing in a property.

VR could also enhance the overall home buying experience by allowing buyers to virtually explore different neighborhoods and experience local attractions and amenities without ever leaving their homes. This could help buyers make more informed decisions about where they want to purchase a property and lead to more successful purchases in the future.

Final thoughts

In conclusion, VR technology is already starting to impact the real estate industry. Thanks to technological advancements, buyers can leverage powerful immersive experiences that provide a better understanding of the properties.

When it comes to VR, Spotless Agency is at the forefront of the revolution, providing high-quality virtual staging services. Some of the services include 3D rendering and virtual real estate tours. Ultimately, buyers can make better-informed decisions when looking for their dream home using any of these VR services.

Photo by Bradley Hook

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