Marketing

Website not loading? How to solve the problem for good

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This guide outlines the steps you can take when you see your business website not loading properly. Your business website is critical for nearly all online marketing efforts. Despite being the digital storefront for business, your website allows you to collect crucial user data and convert visitors into buying customers. That is why you must regularly monitor and maintain its performance and track how fast web pages load. Slow website loading time usually upsets visitors, which affects sales and revenue in the end.

People would rather search for a new page than wait for a website not loading fast enough. Various studies suggest that you might lose up to 53 percent of mobile users if your page loading time is more than three seconds. So, knowing what affects website speeds and keeping track of page load time are the primary considerations to make your website successful.

Fixes for a website not loading properly

Here are ways to improve the speed and processing power to avoid your website not loading properly.

Decrease Page Size

Page size refers to the downloaded file size of your web page. A typical web page is usually made up of several elements, which vary in size but, when summed up, equal page size. Page size is one of the main factors affecting website loading times. The bigger the files, the longer they will take to load.

If you have a lot of large files or high res images, this could be causing delays and the website not loading fast enought. Removing unnecessary or customized fonts can also decrease the loading size of a page. You can compress files during transfer to help reduce processing time from server to browser.

Check Your Hosting Provider

Your web hosting provider and your chosen subscription plan can significantly impact website performance. Hosting providers often add different package features, sometimes dragging overall site performance. For instance, they might offer various plugins to help make a website more functional. However, a small failure to manage them well can be detrimental to page speed.

To be exact, if you use a content management system (CMS) like WordPress, there may be an issue on their end. Also, if you use CMS plugins to add new functions to your website, that could be where the problem lies. While CMSs are great for building and managing sites, they are not immune to glitches. As a rule of thumb, always try your best to keep the number of installed plugins at a minimum.

Poor Scripts

The issue could also be poor or outdated code that was written. In most cases, poorly written scripts often collide with other site elements and impede overall site performance. Also, poorly optimized scripts tend to stress your servers out by sending numerous queries unnecessarily. But the good news is that you can hire a developer to update your site and make it function quicker.

Consider hiring a freelance angular developer to design, develop, and implement visually aesthetic websites and optimize them for speed. Be sure to note some of the areas causing the problems for the developer so they know where to focus their attention.

Optimize for Mobile

In today’s digital world, people increasingly use mobile devices to surf the internet rather than computers. It is a developing trend that should not be taken for granted, especially if you want to make the most of your website.

Unfortunately, many websites are still created with only large desktop computers in mind, especially old websites. But, with mobile usage on the rise, it would be best to have a website that can adapt to the size of the user’s screen. You can quickly use a responsive design to optimize the website for mobile. Once your website is optimized to meet mobile standards, it should load much faster and help improve conversions.

Conclusion

Website loading and processing speeds are often tricky to manage, as they depend on many factors, from hosting resources to the user’s choice of device. While numerous things can slow page load times, there are also many ways to restore and improve page speed.

As a rule of thumb, consider removing as many barriers as possible during site development or maintenance. Remember to decrease your page size, check your hosting provider, declutter poorly written scripts, and optimize the website for mobile to solve this issue. Improving page-loading time usually makes your website more functional and affects your marketing efforts. So, remember always to keep track of your page speeds and remove anything that might be weighing it down.

 

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