Boss Lady

Wholesaler business: how to become a wholesaler instead of a retailer


Nowadays, most people starting out in business will opt to create a small business that deals directly with the mass consumer market. Potential business owners will generally have a product in mind and will spend most of their time developing their concept and bringing it to life through manufacturers. But this isn’t the only option out there. If you don’t have a new product in mind and simply want to make as much money possible from the exchange of goods and cash, you might want to consider wholesaling.

Wholesale is essentially the distribution of basic, unbranded goods to resellers. You will provide other small business owners (or perhaps even large company owners) with the standard supplies to then create their own products and wares. The process will include buying raw materials in huge quantities, then assembling them, repackaging them, and sorting them or redistributing them in smaller lots to businesses in bulk for a profit. They will then make their own amendments to the item and sell them on to end consumers at an even higher price. Rather than coming into contact with the end user, you generally solely work alongside other business professionals. So, if this sounds good to you, here are a few things to consider before getting started!

Deciding what products to provide

When you deal in wholesale, you’re going to have to find your niche. Because you’re going to be purchasing your stock in such large quantities, it’s unlikely that you’re going to be able to afford to do this over various different product types or categories. So choose one ware, be that private label supplements, or skincare, or anything else you wish to sell, and stick with it. There are various areas of wholesale, so there’s bound to be something out there that takes your fancy.

Food is perhaps one of the most popular areas of wholesale and there are so many different organic fruit and vegetables out there that there’s bound to be people crying out for the wholesale of specific products. Within the subcategory of fruit alone, there will be the need for apples, pears, oranges, pomegranates, bananas, cherries, strawberries, raspberries, pineapples… the list goes on. Different companies will deal with each of this products. Someone with a small, independent fruit store or a restaurant looking for fresh ingredients will then contact each of these firms to get smaller quantities of each good to stock their stock or fill their kitchens.

Developing your networking skills

Generally speaking, you don’t need to advertise all too much as a wholesaler, as customers will come to you. They’ll be in need of a product and seek out who can provide it to them in bulk. But, as with every other area of business, wholesalers can always profit from a little networking. This is what can take you from a small scale wholesaler to the big time. If you secure a contract with larger companies, such as supermarkets, you’re going to start shifting out much larger quantities of stock. They have a larger consumer base and thus have higher demand and will provide you with much larger orders to meet on a regular basis. This is when you will start to make serious money!

As you can see, wholesaling can prove to be an extremely profitable area to operate within. So give it some serious thought and consideration!

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