Writing press releases properly can boost SEO: how to do it


This guide outlines the steps for writing press releases that boost SEO and business. The world of SEO is constantly evolving, and one of the key aspects to think about today is does writing press releases still work for SEO purposes today?

The answer is yes! A well-crafted press release can still help you earn valuable links and coverage from high-authority publications. However, finding high-quality distribution services can be tricky, so partnering with a reputable SEO agency can help you with this.

Writing press releases with impact

The concept of writing press releases today is all about reputation and newsworthiness, so let’s dive deep into its impact.

What is a Press Release?

A press release is a formal announcement (usually written by a company or organisation) that is distributed to the media. The goal of a press release is to generate positive publicity and raise awareness of a brand, product, or service.

For years, businesses have been writing press releases ‌to share newsworthy content and earn media coverage. In the early days of the internet, press releases were also a popular link-building tactic.

Why writing press releases works for SEO

Links from Authority Publications

One of the most valuable benefits of writing press releases is that they can help you earn links from high-quality publications. Because press releases are newsworthy, authoritative publications are often more likely to link to them.

If you can get your press release published on a site like Forbes or The Wall Street Journal, it’s likely that other authority sites will link to it as well. This can help you attract more visitors, build trust and credibility, and improve your search engine ranking. Using efficient press kit software can help you with producing a press release that works well for this.

Brand Awareness and Exposure

When you distribute a press release, it’s possible that news outlets will pick it up and share it with their audience. This can help you reach a larger audience and introduce them to your brand.

It’s also worth mentioning that press releases can help you build relationships with journalists and other influencers. If you develop a good relationship with a journalist, they may be more likely to cover your story in the future.

Google’s Thoughts on Press Releases

John Mueller, a senior webmaster trends analyst at Google, said, “So we try to ignore links from things like press releases because we know in general companies put the press releases out themselves. So any links in there are essentially placed by themselves”

That’s why it’s important to make sure your press release is newsworthy and not overly promotional. As long as you’re writing press releases for the right reasons, there’s no reason to think they’ll hurt your SEO.

However, the majority of backlinks obtained from press releases will be nofollow links, so those links won’t have any influence on rankings or be able to distribute any link juice.

Writing press releases for SEO

If you’re planning on writing press releases for SEO, there are a few things you can do to optimise them. Here are a few tips:

1. Interesting content

The most common content formats for writing press releases are infographics, images, and videos. But no matter what format you choose, it’s important to make sure your content is compelling. To make your press release more interesting, try to focus on the most newsworthy aspects of your story.

2. Choose a catchy headline

Your headline should be attention-grabbing and relevant to your story. If you can, try to include keywords that people might search for when looking for your story.

3. Include links

When you include links while you are writing press release, be sure to use keyword-rich anchor text. This will help you improve your search engine ranking for those keywords. Don’t go overboard with the links, though. A few strategic links are all you need.

4. Distribute your press release only to relevant outlets

When you’re ready to distribute your press release, be selective about the outlets you send it to. Make sure you’re only sending it to publications that apply to your audience, location, and industry.

5. Don’t spam

It’s important to be strategic about who you’re sending it to. Don’t just send it out to anyone and everyone, hoping someone will pick it up.

This approach to writing press releases is called “spray and pray”. While it can sometimes work out well, it’s not worthwhile pursuing this approach in the long run.


Press releases are still relevant in 2022 and will continue to be in the foreseeable future. As long as you’re using them for the right reasons, they can still be a valuable part of your SEO strategy.

Just be sure to focus on creating genuine, newsworthy content when writing press releases — and distributing them to relevant outlets. And don’t spam! A few strategic, well-placed press releases can make a big impact on your SEO.

Photo by George Milton

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