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12-Point checklist to see if your business will survive Covid


We all know women are the backbone to small businesses – and fighting hard to keep those businesses alive during the COVID-19 pandemic. After suffering long weeks in lockdown (most of us with demanding kids as well!) it’s time to review your business to make sure it does not become a victim in the tidal wave of insolvencies expected when JobKeeper ends in March.

The federal government recently reduced JobKeeper from $1500 to $1200 a fortnight for full-time workers, with another cut planned in January before the program ends in March 2021. It’s frightening when even the Reserve Bank Governor Philip Lowe is warning about business failures, recently telling a parliamentary committee: “There will be insolvencies….some businesses will not recover.”

So to help the thousands of mumpreneurs out there, digital liquidation firm SM Solvency Accountants ( has produced a handy checklist so you can see straight away if your business is healthy — or heading towards troubled

waters. And what happens if it all goes pear-shaped? The expert firm offers a unique digital solution (read: no long round table meetings with men in suits) where you can easily wind up your business from the comfort of your home office.

12-point checklist for a healthy business

  1. Your business is making a profit.

You should be able to see a consistent revenue stream and a steady profit every month, even if it is only small. This is a sign your business has a good financial future. You should also be attracting new customers and not offering huge discounts to get existing customers through the door (virtual or real!)

  1. You have a comprehensive business plan.

Your plan should outline your goals and future projects for not only this financial year for but the next, taking in predictions of the economic climate, cost of staff and any projected increase in product and possible new competition.

  1. Expenses are not increasing.

To keep your profit increasing you must make sure your expenses stay flat, and do not grow faster than your revenue. Expenses naturally increase when your business has a growth spurt, but they should stay in line with any revenue boost.

  1. Your website is performing well.

Check Google Analytics to see if your number of customers and views is increasing. You should be across key SEO words which will attract new customers.

  1. The industry is healthy.

Look at what is happening with similar businesses. Is the industry stable? Is your business up to date with new and competing industry trends?

  1. Your cash balance is increasing.

You need a healthy amount of cash in the bank to cover any urgent expenses. You should not use all your profits to cover your costs or invest back into your business. Cash is king!

  1. You have good access to finance.

If finances do get tight you need to be able to access finance from a reputable source. You should have a good relationship with a finance facility to help when finances are strained.

  1. You have new clients and repeat customers.

Do you have a steady stream of new clients, and are you retaining existing customers? If so, your business has many options to generate revenue post-COVID.

  1. Debt ratios are low.

There are two debt ratios to examine: a business’ debt-to-asset ratio and its debt-to-equity ratio. Solvency formulas specifically measure how much your business owes compared with how much your business is worth. A lower number is ideal.

  1. New projects are on the horizon.

Even if your business is doing well now there needs to be strong signs of growth. You need to have solid post-COVID projects in the pipeline to make sure your business does not become stagnant. This is especially important as many hospitality and retail businesses need to adapt to the disruptions caused by the pandemic.

  1. You have solid financial records.

These are the backbone to your business, and should be up-to-date and monitored regularly.

  1. Your staff are happy!

Happy staff makes for contented customers. Keep the communication between the manager and workers flowing and make sure you offer rewards. A Christmas party may not be on the cards in 2020, but a small thank you gift like a gift basket shows you appreciate your staff.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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