Melissa Robbins and Jetona Bajram
By Melissa Robbins & Jetona Bajram-Giummarra are Founders of thelotco. A business consulting agency with over 20 years experience in everything business, fashion and design. From start ups to small and established businesses we have you covered. The creative & design industry is our forte, having owned and operated our own brands for many years before working in executive roles within iconic Australian brands. We review, cleanse, improve and evolve businesses & brands with fresh eyes. Whether it be sales strategies, planning, branding, marketing, team building, restructuring, product development, financial planning or just a much needed objective overview. Business is our thing. Success is our goal. We take your business to a new level. Life Instyle gives retailers the chance to meet and connect with a curated collection of hundreds of lifestyle and kids brands, providing an inspiration-filled sourcing experience all under one beautiful roof. The next Life Instyle will be taking place at the Royal Exhibition Building, Melbourne from 1 - 4 August. Register here.
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Boss Lady
Physical retail isn’t dead, but boring retail is
As a retailer, it’s often an abrupt wake-up call when you realise Christmas...


