Boss Lady

  • Don’t be fooled: 4 Email marketing myths

    Don’t be fooled: 4 Email marketing myths

    Improve your email marketing and don’t be fooled by these common myths. Email marketing has been around for decades, with one of the first marketing emails being sent out more than 40 years ago. So it’s no surprise that...

  • Top actions businesses can take to be more environmentally friendly

    Top actions businesses can take to be more environmentally friendly

    Businesses in all industries need to take action to reduce their impact on the environment. This is an enormous global issue and one which will take a collective effort to combat but when all businesses take action it will...

  • The critical role of execution during a crisis

    The critical role of execution during a crisis

    There has never been a more critical time to focus on execution. Now is not the time for procrastination.  Speed of execution is the priority. Start today. Not tomorrow. Not next week. We have already seen businesses pivoting hard...

  • How to create a brand identity for your new startup

    How to create a brand identity for your new startup

    The first months of starting a new business are some of the most exciting. Your dream comes to life right before your eyes, and you have big hopes and upcoming plans for your company. However, it is also a...

  • 4 Smart ways small businesses can cut costs

    Any business can cut costs if they really want to, but that doesn’t always mean they should. The difference between cutting costs and cutting costs smartly is astronomical since the former is a move that’s centred on trimming costs...

  • 5 Ways to maximise your productivity at home and work

    Time poor? Sick of the frustration, guilt, stress and sheer exhaustion that comes with trying to juggle your work, life, family and other commitments? It’s time to start thinking about your time the way you think about your money:...

  • Business tips to get you through the tough times

    Business tips to get you through the tough times

    Managing a small business is hard — and probably even harder right now.  On top of all the things you are juggling in your personal life, you also have to worry about employees, budgets, and marketing. The world of...

  • 3 Ways to build a better website

    In this digital world, the website of a business is just like their storefront. And if it is not up to the mark or more comfortable for the users to navigate through, then you are not taking full advantage...

  • The impact of death and divorce on your business

    In business, the personal has a way of infiltrating the professional. This couldn’t be more true when it comes to the impacts of divorce or death on your business. Both have the potential to irreversibly transform a business, which...