Boss Lady

  • How women leaders are changing the energy industry

    How women leaders are changing the energy industry

    Today, there are dynamic women playing bigger roles in the male-dominated energy industry, and energy as a service offers more potential than ever. Women like Amy Farrell, a former policy maker at the American Petroleum Institute, worked hard to encourage...

  • The importance of sustainable business and marketing practices

    The importance of sustainable business and marketing practices

    Sustainable business; it’s the way of the future. Consumers across the world are today more than ever aware of their environmental footprint and are determined to reduce their impact. It’s a powerful movement, with a large majority of the...

  • Five ways to network your way to business growth

    Five ways to network your way to business growth

    No matter where you are in the world, chances are in your career you’ve encountered a situation where it’s been about who you know, not what you know. And if you own a business, it’s definitely about who you...

  • 20 Instagram accounts every businesswoman should follow this year

    20 Instagram accounts every businesswoman should follow this year

    Wanna be a successful businesswoman? You must have been thinking about the ways through which a woman can grow her business and gain fame. Fortunately, during the recent decade, a lot of female entrepreneurs have emerged across the globe....

  • Pros and cons of an LLC business

    Pros and cons of an LLC business

    A limited liability company is the most simple and least expensive business structure that we have here in Australia. As with all business structures there is a wide range of pros and cons which you can expect, if you...

  • What types of business would benefit from call tracking

    The ability to track calls and get a clearer understanding of where your calls are coming from is a type of technology that all businesses can benefit from. Discovering the marketing campaigns, channels and keywords that result in your...

  • 4 Benefits of outsourcing business IT services

    4 Benefits of outsourcing business IT services

    In-house support or outsourced information technology (IT) services?  That is the question asked by many business owners trying to look for help with their IT-related tasks. You might think that it’s better to leave the IT operations to in-house...

  • The importance of having digital communication etiquette in the workplace

    The importance of having digital communication etiquette in the workplace

    Digital communication etiquette refers to the set of rules that should be present in the workplace to govern behavior and use of digital communication. In turn, digital communication refers to the different means of communication over the Internet or...

  • How to turn your creative passion into the career of your dreams

    How to turn your creative passion into the career of your dreams

    “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humour, and some style.” —Maya Angelou Passion. It’s a word we hear and talk a lot about....