Sharon Zeev Poole

Sharon Zeev Poole, Agency Director of Agent99 Public Relations: Sharon Zeev Poole, the Director of highly regarded boutique agency Agent99 Public Relations, has grown the agency from a one-man show to a full service, award-winning PR agency located in the thriving creative hub of Surry Hills, Sydney. The agency specialises in launching or relaunching brands in the food, beverage and travel spaces, as well as working with corporates and individuals to raise their profile in the B2B space. Sharon has worked all over the world on high profile brands such as Warner Bros. Pictures and Starbucks Coffee. Today, the agency has an enviable list of lifestyle, consumer and corporate clients including William Grant & Sons (Glenfiddich, Hendrick’s Gin, Monkey Shoulder), Buderim Ginger, Hunter Valley Gardens and many more. An agency built on strong strategic and creative credentials, Agent99 is in constant pursuit of the unconventional, routinely implementing bold brand campaigns that capture national attention in unexpected ways. Agent99 has been recognised for its work, earning itself several award nominations including Finalist in the 2017 Mumbrella Commson Awards for Launch or Relaunch Campaign of the Year for their work on the Buderim Ginger ‘Ginger Pride Rally’, Finalist standings in the 2015 Mumbrella Commson Awards (Boutique PR Agency of the Year and Launch or Relaunch Campaign of the Year) and PRIA’s Medium PR Agency of the Year and Consumer Marketing Campaign of the Year, which was also Commended nationally. With a strong philosophy on giving back, Sharon often guest lectures to Marketing (Masters) and MBA students at the University of New South Wales, as a means of informing and encouraging students who are hoping to break into the industry.