Sue Ismiel

Successful entrepreneur, Sue Ismiel, CEO/Founder of Sue Ismiel & Daughters, makers of Nad’s, created an internationally renowned hair removal company from her own kitchen 23 years ago. The idea was born from her desire to solve her daughters unwanted hair problem and now the Nad’s range of depilatory items are sold in major retail chains in Australia, USA, UK and NZ. Sue’s tenacious drive and pioneering ambition has given her international competitors a run for their money with the home grown company generating over $40 million in sales through retail partners globally last year and announcing its plans to list the business on the Australian Stock Exchange within the next two years.