Business style is important and big business style is seriously so.
Networking is such an important component to building strong relationships and regardless of whether you agree or not, perception is crucial. Our image is the first thing people register; it’s true that you only have one chance to make a first impression.
Women need to look the part; they need to package themselves to be taken seriously and connect with the right people.
Presentation is a serious business in networking events. The time of day, the formality and the guest list are all factors you need to take in consideration as you scan your wardrobe.
Here are my top tips business style for businesswomen who want to succeed and do some concentrated high-level connecting.
- Classic works. A well-cut above-the-knee black tunic should be a mainstay for women; as Coco Chanel once said ‘Elegance does not consist of putting on a new dress’. Your outfit should represent your brand: sophisticated, stylish, and confident.
- Be polished. As in business, preserve a high standard of dress always. If your hair is down, it must be styled. You don’t have to spend a fortune on looking like a finished product. Buy some well-fitted classic pieces and add coloured accessories as you need.
- Know when to stand out. A chic after-hours function is not your runway. These events are not designed for you to look sexy, or push any boundaries. Don’t try and outshine other guests with your outfit choice; they won’t feel comfortable to connect with you. The key is to look neutral and to do this, it is better to play is safe than be sorry.
- Prepare for the worst. You should always prepare for the worst case scenario. Keep a stockpile of last-minute ‘style saviours’ including hairspray, nail polish remover and bobby pins. For men, a keep a spare tie on standby.
- Do your research. Gauge the dress code by looking through photos of that function held the year before. And remember: other people see you as you see them. If you see someone wearing something that doesn’t meet your approval, take note!
And if in doubt, go to my fall-back plan: put on a pants suit, put your hair up and hold shoulders back.
Amanda Rose
