Business valuation needs to be determined properly before selling


This guide outlines how to understand the necessity, background and process of a business valuation and why it’s important.

In order to determine the value of your business, you first need to understand it and its worth. In this guide, we will show you how. Selling your business is a big step. Before you google the question—I am selling my business how much is it worth? It’s important to make sure you have all the information you need. This way, you can make the most informed decision possible.

Business valuation: overview

If you’re considering selling, there are a few factors to consider first for a business valuation.  This includes—what type of business is it, how much value does it have in terms of revenue and profit margins, and how many employees does it have? Once these questions are answered, then you can start getting an idea of what type of sale price would be reasonable for your company. Read on to learn how.

Understand the business valuation

Business valuation is an important part of understanding your business’ value. It helps you determine how much money you can sell your company for and whether or not it’s worth selling at all.

Business valuation is different from other types of valuations because it focuses on the financial aspects of a business. It doesn’t consider physical assets or intangible qualities like brand recognition or customer loyalty. The goal is to determine what return an investor would receive if they purchased your company. This ensures that you’re getting fair compensation for selling shares in your business.

Organize your business’ finances

Organizing your business finances is an important step in determining the value of your business. This can be done in a few ways:

  • Use a spreadsheet to organize all data related to your finances by month, quarter, and year. You can organize by category so that you have an overview of how much money was made during each period.
  • If you have multiple owners who share ownership equally (like family members), it’s best if they maintain separate records for their own personal accounts.

Learn your assets

Assets are the things you own, including inventory, equipment, and property. They’re typically listed on the balance sheet under “Assets” or “Liabilities & Equity”.

Tangible assets are things that can be touched or measured in some way. For example, a product in your storeroom, an office desk, or a computer that has software installed on it. Intangible assets include patents/designs/trade secrets etc., which aren’t tangible but may provide value if sold separately from their owner’s business.

Research your industry

The next step to determining a business valuation is to research your industry. In order to do this, you will want to look at the growth rate and profit margin of your specific industry.

If you’re selling a service or product that has already been proven as successful, then it can be easy to assume the worth of your business. However, if there aren’t any other businesses in your niche offering similar services or products, then it may take more time and effort.

Methods you can use for business valuation

You can use the Discounted cash flow method or the Capitalization of earnings method for valuation. The Discounted Cash Flow (DCF) calculation is based on what you expect your business to be worth in five years. The Capitalization Of Earnings (COE) method uses an estimate of how much money will come into a company over a certain period (usually one year). This estimate includes all sources, including cash inflows such as dividends or interest payments made by investors. It also covers non-cash expenses like depreciation and assets acquired during operations.

The asset-driven approach is another way to determine the value of a business. The asset-driven approach uses each individual asset in your business and analyzes its current and future value.

It’s important to note that this method is not an exact science. It’s just one way of determining what your company is worth. You may find other methods more accurate, or you may prefer having a more concrete number at hand.


We hope that this article helped you understand what the process of determining your business valuation entails. It’s important that this process is carried out meticulously to ensure that you get a fair price.

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