Boss Lady
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SEO secrets that can boost your business
Many businesses really struggle to understand the ins and outs of digital marketing. A lot of the time this is because they are used to much more traditional marketing techniques and assume that digital marketing is either unimportant or...
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9 things that keep your business running smoothly
A lot of people assume that the hardest thing about running a company is the beginning period, when you’re starting up something brand new, when you’re full of optimism and starry-eyed hopes for the future. But the truth is...
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The whys and hows of blogger outreach for marketing
This guide outlines the importance of blogger outreach and how to go about it to raise your brand profile. Anyone who’s serious about business knows the importance of establishing connections. Knowing people can turn your business from a humble...
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You’ve got the perfect product, what comes next?
No matter what, every truly great business needs to start with one thing: a truly great product. If you don’t have a great product, then you simply don’t have a business. Starting from a perspective of finances or a...
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Why you need to know your NPS for client loyalty — and the best method for collecting it
Net Promoter Score (or NPS) is a simple and accurate method for gauging customer loyalty.NPS came about in 1993, when a research team led by Fred Reichheld sent out 20 different surveys to customers across different industries, then cross-referenced...
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8 ways women can ensure they conquer in a men’s business world
Working in a man’s world presents a lot of challenges for women because, well, we are women. But these challenges can be overcome with a lot of hard work and perseverance to show you do belong there and are...
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What’s in a name? Make sure your business gets it right
Coming up with the right name for your business can be an extremely challenging and time-consuming task. Many people spend hours agonising over what to call themselves that encapsulates everything that their company stands for. As it is such...
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Network like a boss!
OK, are you sitting down ‘cause I have a confession to make…ready… I actually like networking! There, I’ve said it. It’s weird I know, but it’s true! I really like getting my game face on and going out there...
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Why neuromarketing is getting smarter to promote your business
This guide outlines why neuromarketing is being used more in business, and how it can promote your brand. Neuromarketing has been around for the past decade and it has only recently become a trending topic among companies and businesses...
