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Growing trends in the pet supplies industry


This guide outlines the trending stock lines in the pet supplies industry, as people take more focused care of their pets.

Are you looking for ways to increase the profits of your pet supplies store? If you are, you may want to consider selling specific pet products that are seeing an increase in sales. Due to these items being necessary for everyday pet care, these supplies will never go out of demand as long as there are pet owners to cater to.

Trending pet supplies

Read on to learn more about the best pet supplies you should be selling and why they’re currently so profitable.

Dog Toothbrushes and Toothpaste

As a pet supplies store owner, you may already know about the importance of dog oral hygiene. Indeed, many veterinarians and pet associations are increasing awareness about good dog dental health. These efforts, in turn, have encouraged many dog owners to start investing in pet dental products like dog toothbrushes and dog toothpaste.

Dog oral products also continue to see a rise in sales due to dog parents seeking at-home solutions for cleaning their pets’ teeth and gums. Doing so prevents their dogs from experiencing serious health problems that would require said pups to undergo expensive dental procedures.

Therefore, your pet supply store can benefit from selling a variety of dog toothbrushes and dog toothpaste. And since dog teeth brushing has to be done daily, pet owners will need to have a steady supply of dog toothpaste. Likewise, dog toothbrushes need to be replaced every three months. Hence, pet owners will keep stocking up on toothbrushes and toothpaste for the long run, enabling you to continuously profit from sales of these consumable products.

Customized Pet Accessories

Even if your pet supplies store is already selling a variety of pre-designed dog products, these ready-made options may not be enough for some of today’s dog owners. That’s because there’s currently a growing trend where pet owners like to personalize their pets’ accessories. As such, sales of items such as customized wholesale dog collars, blankets, beds, coats, and even bandanas have seen a sharp spike in recent years.

Why are customized pet supplies so popular, though? For one, when personalized accessories feature designs that have a special meaning for both a pet and their owner, these items can symbolize their close human-animal connection. Custom dog collars and other personalized products are also a great way to show off a pet’s unique personality. This can be especially appealing to pet owners who love to post about their fur babies on social media or take their furry friends out for walks.

Cat Litter Mats

For cat parents that use traditional clay cat litter, having litter scattered around the house is a common complaint. This problem occurs because litter particles have a tendency to cling to a cat’s paws. Thus, when a cat walks around the house after using the litter box, they end up dispersing these particles all over the floor, furniture, bed, and wherever else.

Want to serve cat owners who struggle with this problem? Start selling cat litter mats in your pet supply store. Cat litter mats give cats a place to scrub their paws against as they walk away from their litter box, leaving the particles on the mat instead of scattering them around the home. These mats come in a wide range of designs, allowing cat owners to choose a design that’s more appealing to them or best matches their home’s aesthetic. You can also cross-sell these products by recommending them to customers who may be paying a visit to your store to buy cat litter.

Pet Nail Trimmers

Unfortunately, leaving a dog’s nails long can cause some serious health problems. For one, long nails can get caught in carpets or furniture upholstery more easily. This can cause a dog’s nails to break, which can not only be painful, but also potentially cause a serious infection. In addition, long nails make it harder for dogs to walk. This is because their nails hit the floor as they walk, adding more pressure to their nail beds and causing them to feel a lot of discomfort.

Given the above, you’re sure to have pet parents coming to your store to buy nail trimmers. As such, you should keep a supply of nail trimmers in stock to meet the demand for this product. Additionally, since pet nail trimmers need to be replaced every one to two years, you can expect to have returning customers for these products. Furthermore, certain kinds of nail trimmers can be used on both cats and dogs. Thus, stocking up on these items can expand your customer base, leading to a corresponding rise in revenue.


As pet owners continue to find ways to care for their pets and bond with them, it’s evident that the pet supplies industry will continue to be lucrative in the years to come. Because of this, you’ll definitely benefit from selling the above items and more in your pet supply store.

Photo by Arina Krasnikova

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